Recommended research
UK Search Engine Marketing Benchmark Report
The UK Search Engine Marketing Benchmark Report 2012, carried out in association with search agency NetBooster, contains a comprehensive analysis of the UK search marketing environment. Now in its sixth year, the report is based on a survey of more than 500 marketers and covers current issues and future trends within search engine optimisation (SEO or natural search), paid search (PPC) and social media marketing.
Marketing Budgets 2010
The Marketing Budgets 2010 Report, produced in association with ExactTarget, covers effectiveness, measurement and allocation of budgets, and looks at differences between “traditional” and digital marketing investment. It also compares different online and offline channels individually, in terms of where companies are investing and the ability to measure ROI.
Account Executive at LOJINE Consulting
08 March 2012 13:09pm
we are developing a WordPress website, and noticed that all URLs ends with a forward slash and when i re-typed the URLs without the slash, it re-directs me to the same page. so are those two different links? and what is the effect on the SEO & Emarketing of the website?
thanks
CEO at Econsultancy
13 March 2012 08:58am
Hi Karim
I think that's pretty standard and is probably a setting on the web server. It shouldn't make any difference to SEO or emarketing though you should probably make a decision of which versions to show in your marketing for consistency. I'd say it would be more normal to show/use version without the trailing slash in your marketing.