The timeframe is not clear in Wordtracker but after some support requests last year, I 'discovered' it is 365 days as opposed for 90 for the US searches.

They also had major issues with the UK data being corrupted by such things as rank checkers so a large pinch of salt required when looking at some of the results.

On 15:23:12 1 July 2008 Ubernic wrote:

Hi everybody,

I wondered if anyone has experience it using Word Tracker?  I've generated a long list of keywords, but am struggling to make sense of it.

"Keyword Researcher" enables me to find the number of searches from the UK, but after reading the FAQ I'm still not clear over what timeframe those searches were conducted.

The "Full Search" provides lots more useful detail, but I'm not sure if this is limited to the UK only.

Any help much appreciated.

Paul.

Yes. Be very careful about basing your decisions exclusively on Wordtracker.

Decisions are only as good as the information their based upon and Wordtracker doesn't appear to collate data from Google, who have ~90% of the UK search market.

Presumably this means that Wordtracker is projecting the UK's search behaviour from a sample of very small search engines with negligible market spares.

Given that studies have show considerable differences between the first page results of even the bigger engines such as Google, Yahoo and MSN, there is no reason to think that search behaviour on Google is all that similar to other search engines.

This suggests that Wordtracker provides fairly detailed analysis of reasonably  reasonably innacuarate data!

My advice?

If optimising for Goolgle, stick to their (free) data, or the extortionately priced alternative from Hitwise which is expensive for a reason.

See: https://adwords.google.com/select/KeywordToolExternal

Or: http://www.hitwise.co.uk/

Anthony Sharot

SEO Services Company
Market Appeal