Marketing 3.0: Bridging the Virtual and Physical Worlds
We are in the midst of the biggest change to doing business since the industrial revolution. That's because alot of new technologies are converging to dramatically change how consumers and brands experience one another at home, in life and in-store.
Creative Realities is a creative technology company specializing in designing and deploying digital experiences to bridge the new, more fluid world of virtual and physical marketing. Creatively combining new mobile, display and communication technologies, it's designing and deploying innovative new experiences for leading marketers like Macy's, Novartis, L'Oreal and Wells Fargo. Its unique combination of consulting, design and engineering capabilities has fueled its double digital growth rates.
In Marketing 3.0 Paul Price, Creative Realities' CEO, will discuss the near and new technologies making big differences to consumer's experience of brands, particularly at retail. More and more brand experiences are happening beyond the living room and closer to the point of sale via new devices and platforms firms like Creative Realities are deploying. Paul will explore the creative opportunities for powerful digital experiences enabled by combinations of new technologies. He will share some active examples of Creative Realities latest marketing technology deployments for Fortune 500 companies and how they work to influence consumer behavior in and adjacent to the point of sale.
He'll also put the spotlight on some emerging and disruptive new technologies in the pipeline which, given the pace of their development and the scope of their application, represent even more change to the 21st century marketing model.
About the speakers
Paul Price, CEO, Creative Realities
Paul is CEO of Creative Realities. Leading its innovative combination of experience planning, design, deployment and support services, he has rapidly evolved Creative Realities from a digital signage company to an integrated creative technology firm, focused on bridging the virtual and physical worlds.
Under his leadership, the firm has fostered an impressive roster of clients — including Macy’s Inc., Michaels, GameStop, Wells Fargo, Coca-Cola, L’Oréal and Hyatt, among many others — and wide recognition as an industry leader growing at above-industry rates. To date, Creative Realities has completed more than 20,000 installations in over 3,000 locations.
Paul’s marketing career spans 25 years, consulting to leading marketers such as ExxonMobil, Coca-Cola, HP and Pfizer. He has led multiple marketing services companies across direct marketing, digital, brand identity and advertising disciplines, as well as cross-functional combinations for large global clients at Omnicom.
Paul’s success is marked by a collaborative management style that encourages innovative, consumer-centric approaches to the marketing challenge of the 21st century, particularly the impact of new marketing technology. His extensive career as a marketing and brand advisor spans almost every category, from retail to packaged goods, technology to services and healthcare.
Paul has garnered numerous industry honors and awards — most recently, he was chosen as a 2011 Global Innovator by The Internationalist and named in the 2009 Advertising Age A-List. His thought leadership in marketing technology has led to a number of speaking engagements in the US and worldwide.
Born in Sydney, Australia, Paul now lives in New York City with his wife and son. He enjoys cinema, art, golf and finding the spiciest curries in town.