About Beverly Stotz
Beverly Stotz is the Vice President of Marketing at illy. She is responsible for managing all aspects of brand marketing in North America including digital and ecommerce marketing. Prior to joining illy, Beverly worked in marketing for other consumer packaged goods brands such as L’Oreal, Haagen-Dazs, Hood, Fanny Farmer Candies and in sales for Cover Girl cosmetics and Noxzema skin cream. Beverly received her undergraduate degree in Marketing and her MBA from Boston College. She has a ten year old son and lives with her family in the metro NY area.
About SoDA Panel: Agency Ecosystems that Work –What’s the Secret Formula?
Spending all your time coordinating your agencies? Struggling to get your brand agency to think digitally? Stuck in an older campaign process rut? Fed up with your partners who won’t collaborate? Just not getting work that helps your bottom line?
You are not alone: Many marketing clients are retooling their agency ecosystems to get more out of their agency partners. They want better ideas and digitally-centric work that incorporates peer-based strategies and leverages the right social, mobile, and digital tools. They want their agencies organized to improve contribution and accountability to the bottom line. Straight from the front lines, this panel will feature three client/digital agency team duos sharing their specific success stories and the best practices that they’ve discovered.