About Paull Young
Paull Young is Director of Digital at charity: water, a non-profit devoted to bringing clean and safe drinking water to the 800 million people without. Frequently nominated as one of the leading digital non-profits, charity: water was the first non-profit to have 1 million Twitter followers and has 75% of its fundraising comes through digital channels. In just 6 years charity: water has provided clean and safe drinking water to over 2.5 million people and raised over $70 million.
Paull formerly was Senior Account Director with social media agency Converseon, where he led award winning campaigns for Fortune 500 clients such as Graco, Kohler, Telstra and Citrix.
Paull moved to New York from Sydney in 2007 as a well known PR and Marketing blogger and commentator, starting Australia's third PR & Marketing Blog Young PR in 2006, he now blogs at PaullYoung.com. His work has been featured on FOX News, Wall St Journal, Sydney Morning Herald, CNN.com, NY1 and the Australian Financial Review. In 2011 he was named an industry 'Rising Star' by the Direct Marketing Educational Foundation. You can follow Paull on Twitter @paullyoung
About Measuring the Impact of Social in a Multichannel World - Panel Discussion
Social Media is the glue between the digital world and the real world. Whether its people talking with friends about the brands they love or hate, or posting about real experiences as they happen, its a crucial conduit between what people actually do and how they then interact in the digital space. OK so far. However the challenge for brands is how to accurately measure this interaction and generate actionable insight. Gone are the days when 'likes' alone are considered a reasonable measure of commercial success, but what is the future measurement landscape going to look like and how can brands start making the right choices. Our panelists of experts will shed insight on their experience/approach and answer your questions in what is likely to be one of the more engaging panel sessions of the day.