About Tom Beck

Tom is President of Enlighten, an independent digital media, experience design and technology agency based in Ann Arbor, Michigan. For the past 15 years, he's helped numerous start-ups and large corporate brands to better understand the ways in which market dynamics, consumer trends and digital technology are shaping the future of their businesses.  On the management side, Tom leads Enlighten’s growth strategy and plays an active role in expanding the agency's partner and relationship network. He directs Enlighten’s operations and works closely with the management team on leadership, culture and innovation. His professional, personal and creative energy is focused on the intersection of technology, design and the ideas that are remaking the global economy on a more human scale. He holds a BA in English from Indiana University.

About SoDA Panel: Agency Ecosystems that Work –What’s the Secret Formula?

Spending all your time coordinating your agencies? Struggling to get your brand agency to think digitally? Stuck in an older campaign process rut? Fed up with your partners who won’t collaborate? Just not getting work that helps your bottom line?

You are not alone: Many marketing clients are retooling their agency ecosystems to get more out of their agency partners. They want better ideas and digitally-centric work that incorporates peer-based strategies and leverages the right social, mobile, and digital tools. They want their agencies organized to improve contribution and accountability to the bottom line. Straight from the front lines, this panel will feature three client/digital agency team duos sharing their specific success stories and the best practices that they’ve discovered.