Paid, Owned and Earned Media: The Convergence
What marketers classify as paid, owned, and earned media are blurring together faster than ever. How do businesses best manage to stay ahead? How do you organize your teams for efficiency? Buddy Media Managing Director, Europe, Luca Benini will share top strategies for converging your paid, owned and earned media, and how to measure and adapt your marketing investments in order to achieve maximum social media success.
About the speakers
Jeff Ragovin, Chief Strategy Officer, Salesforce Marketing Cloud
Jeff has played a central role in guiding Buddy Media from a start-up into the premiere social marketing platform in the world. Jeff is often called upon to give his insights and vast knowledge on social media and digital marketing to various news outlets and industry events, including Adweek, MediaPost, iMedia, Mashable, the Direct Marketing Association, and Digital Hollywood.
Jeff has over a decade of experience building expansive brand relationships at major technology and marketing firms.
Since Buddy Media’s acquisition by Salesforce.com, Jeff serves as Chief Strategy Officer of Salesforce Marketing Cloud. He continues to be a leader in the space, resulting in eight of the top 10 global advertisers employing the technology a their social enterprise marketing software of choice.
Jeff was born and raised in Manhattan. He loves to travel, enjoys saltwater fishing and writes passionately about weather on www.jeffsweather.com. Jeff graduated from the State University of New York at Oswego with a BA in Broadcasting and Mass Media.