Getting Social to Succeed. Making Social the #1 Marketing Channel for Your Business
In this session, Richard Jones, CEO at EngageSciences will take you through a selection of successful customer case studies to illustrate how social can be (and should be) at the heart of your marketing organization. He will illustrate how the social marketing playing field is changing and highlight the new processes and technologies that need to put in place by organizations to generate real world value.
Richard will also illustrate how to create a social strategy that consists of interrelated campaigns and activities that drive long term revenue from each and every fan. This session will look at some of the strategies that leading brands are implementing today and the results they're experiencing.
If the social media managers of today are able to help their organizations leverage the real opportunity social represents to the bottom line, they could be the CMOs of tomorrow. Don’t miss this important session.
About the speakers
Richard Jones, CEO, EngageSciences
Richard is the Founder and CEO of EngageSciences, a social media marketing activation platform. With clients in over 50 countries, including the likes of Spotify, Home Shopping Network, Stella Artois, Nokia and Rakuten, EngageSciences has delivered a platform that brings core marketing principles to social media management. Going beyond the quest for likes, or the desire to optimize content and reach, Richard is passionate about giving brands the tools they need to optimize their community to drive marketing goals. With infographic-style real-time marketing insights and advanced social campaign management functionality, brands can for the first time see how they are moving their community from just spectators, to engaged followers and ultimately brand advocates. With deep segmentation and profiling capabilities, social media managers can now build relationships with the fans that matter most and deliver a goldmine of data to the wider marketing department. Richard is a contributor to leading industry blogs as well as the national press and is a regular speaker at social media events in Europe and the US.