The new platform has been developed to position 4DX Media at the forefront of the performance marketing industry in terms of technical ability. One of its fundamental features is the ability to have true multi-channel capabilities.
Steve Barnes, Managing Director, commented "This platform is essentially the foundation of all our future developments. You will see us roll out more sites over the next few months and the remainder of the year"
Currently, the platform is powering the popular discount voucher code site www.netvouchercodes.co.uk. The mobile version of the site is due to be rolled out next week, again utilising the new platform.
With platform capabilities such as single use codes, video codes & member only codes netvouchercodes.co.uk is able to provide tactical, strategic opportunities for our merchant partners that drive incremental value.
The new platform also has advanced analytical features which have been included as part of the platform's MIS system. This allows for strategic targeting of users based on demographics, preferences and behaviour.
Barnes added, “We have 2 more sites in development that will be due out over the next few months. The key thing now is choosing which sites to develop next from our extensive domain catalogue”.
Business Development Manager
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Published on: 3:05PM on 26th April 2013