Trend Briefings

Email Marketing - Roundtable Briefing, October 2006

This 10-page briefing is a summary of an Econsultancy roundtable on email marketing (free access). The document contains a write-up of the discussion, an overview of the UK email market, the latest statistics and a section on useful resources. ...

Shopping Comparison - Roundtable Briefing, May 2006

Notes from a recent roundtable on Shopping Comparison, where we discussed the latest trends and issues in the sector, which is growing 30% a year according to the latest Econsultancy estimates. You need to register (for free, takes 30 seconds) ...

New Technologies - Roundtable Briefing, May 2006

Notes from a recent roundtable on New Technologies, where we discussed opportunties for marketers to make use of the likes of RSS, AJAX, Pay-per-Call and Demographic Targeting. You need to register (for free, takes 30 seconds) to access this fr...

SEO Roundtable Briefing, April 2006

This is an overview of what we discussed at our last roundtable on Search Engine Optimization (SEO). It highlights current trends and issues, with input from industry experts and professionals on both the agency and client side. Subjects cov...

User Experience & Usability - Roundtable Briefing, March 2006

Roundtable notes from last week's insightful event on user experience and usability. A whopping 8 pages long and free to everybody... Subjects covered: 1. User experience and wider business objectives 2. User experience measurement and metr...

Online Customer Service - Roundtable Briefing, March 2006

A free roundtable report to help you understand the key trends, issues and opportunities in online customer service, which is a no-brainer and helps you improve customer loyalty and customer satisfaction. Subjects covered: 1. Progress made in...

Affiliate Marketing – Roundtable Briefing, November 2005

Summarised notes from a recent Econsultancy roundtable that focused on affiliate marketing, where key trends, issues, tips and tricks were discussed by attendees over a two hour period. Roundtable briefings are presented as a bullet point overv...

Accessibility – Roundtable Briefing, October 2005

Summary notes from Econsultancy's latest accessibility roundtable, where key trends, issues, tips and tricks were discussed by attendees. Subjects covered included: legality and links to non-accessible websites; opening new browser windows; bes...

Online PR – Roundtable Output, September 2005

A short briefing based on last week's Econsultancy Online PR roundtable, where key trends, issues, tips and tricks were discussed by attendees. The main subject covered was: "How online PR can be used proactively and reactively by organisations...

E-consultation - Roundtable Output

This report explores opportunities in extending public consultations by using interactive channel (the web, wireless and DiTV). Includes a full appraisal of the various techniques that can be used to generate and log public discussion, as were ...

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Featured Reports

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2013 is the year of going "beyond the like" to build deeper engagement, with successful brands leading the way in allowing (satisfied) customers to do the heavy lifting on their behalf. This Digital Workshop presentation includes slides and instructions for the audio replay of this session. Download for an intense hour of learning how to define, identify and build innovative influencer initiatives for your organization. Presented by Ana Garcia Doyle.

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Produced in conjunction with Kontagent, a leading mobile customer intelligence solutions provider, this report takes a hard look at how organizations and agencies are responding to the ever-expanding reach and importance of mobile. It draws conclusions from a January 2013 survey of active users in the space: 1,301 representatives from agencies and client-side firms offered frank opinions about their businesses' mobile performance so far and what may change in the future.

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The Location-based Marketing report is the second instalment in Econsultancy's Smart Pack series. The 15-page document contains market trends, key statistics and case study examples of companies using physical consumer locations for marketing purposes.

Future Trends Innovation Briefing

This 140+ slide presentation was delivered at an Econsultancy trends briefing by Neil Perkin, a strategic specialist in emerging digital and media technologies. It explores the strategies you need to help future-proof your brand and is packed with cutting edge examples of opportunities to connect and interact with customers in new and exciting ways. The presentation will challenge the way you approach your communication strategy and stimulate you to think laterally about your brand's presence in an ever-changing world.

The Innovation Report

Download our Innovation Report to see examples of cutting edge tactics and innovative business models across the whole range of digital marketing disciplines, including online advertising, ecommerce, mobile, social media, and search. Companies featured in this report include Kiva, Lastminute.com, Dell and Photobox.

Social Gaming and Gamification Innovation Briefing

Inside this 80+ slide presentation, delivered at an Econsultancy trends briefing, social gaming, gamification and the associated innovation, trends, and strategies are explored. Packed with cutting edge examples, the presentation will challenge the way you approach your current digital engagement strategy by illustrating the theory and practice within these two very complex - but rapidly developing - environments, giving you inspiration and preparation to successfully engage with users in new and exciting ways.