Influencer Channels: From Klout to Klouchebag explains the basics of opt-in influencer marketing channels, and explores the topic that is on the tip of the industry's tongue: why influencer scoring has caused such controversy, and how brands can manuever around it to succeed. This 19-page report is the sixth in a series of smart packs developed by Econsultancy that are designed to explore emerging trends and new areas relating to digital marketing.
Econsultancy's Digital Marketing in Asia-Pacific: Training, Skills and Knowledge report is a qualitative trends briefing. It identifies and benchmarks the current state of digital businesses in the region, within the context of understanding wider personnel skills and training, the investment and importance being placed on digital resources and general online needs.
Econsultancy's fifth Quarterly Digital Intelligence Briefing, produced in partnership with Adobe, looks at the extent to which organisations personalise the web experience, how they measure the impact of personalisation and how the use of data will evolve in the light of consumer privacy concerns. The research is based on a survey of around 400 marketers in Europe and the United States.
An invaluable resource for those investigating the market for tag management systems (TMS), with profiles of 12 leading vendors, the latest market trends and tips and pitfalls for buyers. The 136-page report provides details on the issues and trends affecting this sector, as well as information about best practice and tips for successful TMS implementations.
Download this 20-page briefing to keep up to date with the latest trends and developments in mobile user experience. This document contains an overview of trends, tips for best practice, new statistics and useful resources.
The Multi-Screen Marketer addresses rapidly shifting media consumption behavior. Consumers are viewing content simultaneously on multiple devices, and brands are learning to chase them across the gaps. This report, conducted in association with the IAB, combines a survey with extensive trend analysis by Stefan Tornquist, Econsultancy's VP of Research.
The Connected TV Smart Pack includes market trends, key statistics and case study examples of companies using connected TV for marketing and provides an overview of the main players in this increasingly important sector. This 80-page report is the fifth in a series of smart packs developed by Econsultancy that are designed to explore emerging trends and new areas relating to digital marketing.
This Econsultancy report about the digital landscape in Brazil is the first in a series of briefings focused on emerging markets, aimed primarily at those outside these countries who are looking for an overview.
Econsultancy's Marketing Attribution: Understanding Value Across the Customer Journey, sponsored by Google Analytics, is a survey and collection of interviews with marketers about the benefits of attribution across multiple channels, various approaches and technologies used, and the keys to success.
Econsultancy's B2B Digital Marketing Trends Briefing focuses on the key trends, challenges and solutions for B2B digital marketers. Based on roundtables from Digital Cream London 2012, the guide has been co-authored by nine independent B2B marketing experts who also acted as moderators for the roundtables at Digital Cream.