Email Marketing Best Practice Guide

About this guide

Our Email Marketing Best Practice Guide will help beginners and experts alike to understand, implement and execute email strategies to maximise return on investment in this complex channel.

At nearly 150 pages in length, we believe it to be one of the most comprehensive documents of its kind. 

It will provide you with all the information you need to know about successfully setting up, running and reporting email campaigns. It is split into two distinct sections, Effectiveness and Efficiency which contain the following chapters:

Effectiveness

• Aims and goal setting
• Segmentation and targeting
• Communications strategy
• Creative & copywriting
• Testing & optimization

Efficiency

• List quality
• Legal compliance
• Email deliverability
• Templates and renderability
• Email marketing management systems

The guide is a superb resource for internet marketing teams, agencies, email consultants, suppliers or strategists. 

A free sample copy is available to download and outlines the full content within the document.

Key Features

Comprehensive: Covers all aspects needed for success in one place but also referencing other in-depth sources in different portals, forums, blogs, whitepapers and books.

Accessible: Content is presented to help readers navigate to and assimilate relevant content.

In-depth: Topics are covered in sufficient depth to successfully implement suggestions.

Practical: Explanations about how to implement techniques and describe success factors that can be applied straightaway.

Improvement focused: Explanations about how to revise existing approaches through evaluation of current approach, refining strategy and implementing improvements.

Cutting edge: The latest best-practice advice is incorporated to help you get the most from your email activity.

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