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Overview

Author: Monica Savut

Pages: 163

Structure: Market trends and issues, SWOT analysis, tips and pitfalls, profiles of 22 vendors, summary matrix and charts (for comparing vendors)

About this guide

The Marketing Automation Buyer's Guide is an invaluable resource for those investigating the marketing automation sector, with profiles of 22 leading vendors, the latest market trends and tips and pitfalls for buyers. The 163-page report provides details on the issues and trends affecting this sector, as well as information about best practice and tips for successful marketing automation implementations.

Contents

The report starts with a look at the recent trends in the marketing automation industry, as well as an assessment of the sector's strengths, weaknesses, opportunities and threats.

Trends covered in this guide include: 

  • The market consolidates as enterprise marketing suites start to replace disparate systems
  • Integration with other marketing technologies becomes the key differentiator
  • Marketing automation platforms need to become more sophisticated as marketers struggle with complex layers of data
  • Social marketing automation moves mainstream

Table of contents

  1. Introduction
    1. About Econsultancy
  2. Executive Summary
  3. The Market
    1. Market definition and introduction
    2. Market trends
      1. The market consolidates as enteprise marketing suites start to replace disparate systems
      2. Integration with other marketing technologies becomes the key differentiator
      3. Marketing automation platforms need to become more sophisticated as marketers struggle with complex layers of data
      4. Social marketing automation moves mainstream
    3. Return on investment – benefits of marketing automation
  4. Strengths, Weaknesses, Opportunities and Threats (SWOT)
    1. Strengths
    2. Weaknesses
    3. Opportunities
    4. Threats
  5. Costs and Pricing Models
  6. Tips and Pitfalls
    1. Introduction
    2. Technology is only an enabler fuelled by the strategy behind it
  7. Market Positioning Charts
    1. Explanation for chart 1: Business model
    2. Market positioning overview: Business model
    3. Explanation for chart 2: Type of client
    4. Market positioning overview: Type of client
  8. Supplier Matrix
  9. Supplier Marketplace and Profiles
    1. Act-On Software
    2. Agillic
    3. Aprimo
    4. Eloqua
    5. emarsys
    6. Force24
    7. HubSpot
    8. IBM
    9. Infusionsoft
    10. LeadFormix
    11. LoopFuse
    12. Marketo
    13. Neolane
    14. Net-Results
    15. Pardot
    16. RedEye
    17. Responsys
    18. Sales Engine International
    19. SalesFUSION
    20. SDL
    21. Silverpop
    22. Sitecore

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