Mobile Marketing - Roundtable Briefing, June 2007

This is a free 10-page briefing based on an Econsultancy roundtable about Mobile Marketing held in 2007 (registration required). The document contains the following: -) A write-up of the key points emerging from the discussion
-) Summary of market trends
-) New statistics
-) Useful resources Topics discussed included: -) Best practice and case studies
-) Maturity of mobile marketing and role in multi-channel mix
-) Consumer use of mobile internet
-) Mobile search
-) Spam and bad practice
Attendees included representatives from the following companies: Econsultancy, Incentivated, Kodime, New Media Edge and Sponge.