Comparison Shopping Engines Survey Report 2008
This research is based on a survey of retailers and agencies about the use of comparison shopping engines (CSEs), their effectiveness and barriers to success.
Affiliate Marketing Survey Report 2008
This research is based on a survey of 250 merchants and 150 agencies, containing unique data about the use of affiliate marketing, spending on this channel and its effectiveness.
Online Shopping and Credit Crunch Survey Report
The Online Shopping and Credit Crunch Survey Report, free to Econsultancy users, sheds light on the impact that the economic climate is having on online spending.
Paid Search Marketing (PPC) - Best Practice Guide 2008
Please note: There is a newer version of this report available
Our Paid Search Marketing (PPC) Best Practice Guide will help beginners and experts implement and execute PPC strategies to maximise return on investment.
Comparison Engines Buyer's Guide 2008
This 143-page report, with profiles of 16 leading comparison engines, is a useful guide for all those investigating the shopping comparison market. Learn about increasing competition in the industry, the challenges of Web 2.0, and the emergence of social shopping.
Affiliate Marketing Networks Buyer's Guide 2008
Please note: There is a newer version of this report available
The definite guide to the £4 billion UK affiliate marketing industry, with profiles of 17 leading networks, the latest market trends and advice for buyers. The best affiliate marketing guide available.
Online Marketing Masterclasses 2007 - Convert Case Study 1
Presentaion by Sarah Blair Gould, E-commerce Manager, Boden, at Econsultancy's 2008 Online Marketing Masterclasses event in London, UK. Sarah talks about what Boden do to optimise conversion rates on their site and what works best.
Affiliate Marketing Merchants Report 2007
Please note: There is a newer version of this report available
This research, carried out in association with buy.at, is based on an online survey carried out in August and September 2007 and reflects the nature of affiliate marketing merchants.
E-commerce Platforms Buyer's Guide 2007
Please note: There is a newer version of this report available
An invaluable resource for those investigating the e-commerce platforms market, with profiles of 20 leading UK vendors. This extensive guide also covers trends affecting e-commerce and tips and pitfalls for buyers. A 2009 version of this report is available.
Social Commerce Report 2007
This survey-based report looks at how companies are embracing social media and enabling customers to interact with each other to improve their sales and marketing.
