SEM: PPC Advertising Request for Proposal (RFP)

This report is part of the Request For Proposals (RFPs) Bundle bundle.

About this RFP Template

If you're considering working with a paid search marketing agency, our Request for Proposal (RFP) template and guidance notes will improve your procurement process. Authored by an expert in the field of PPC marketing, this template will help you construct a comprehensive statement of your company's needs.

Contents

This 28-page request for proposal template contains:

• RFP structure
• Introduction
• About our business
• Our requirements
• Proposed approach
• Working together
• Credentials
• Compliance
• Costs
• Exhibit 1 – Company Backgrounder
• Exhibit 2 – Metrics to supply
• Appendix 1: RFI, RFP, RFQ, ITT
• Appendix 2 – full index

Download the (free) Sample RFP for the full Table of Contents.

Who this Template is For

Our RFPs are for any marketer needing the services of a third party vendor or agency.

Level of Expertise

This template is designed for all levels. For further information on the topic, see our Related Resources.

Related Resources

Is your boss unconvinced? Get the Business Case for Paid Search Marketing (PPC). Need a shortlist? Check out our Search Engine Marketing Buyer's Guide for supplier profiles, market trends and more.

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