Econsultancy's online advertising research includes buyer's guides, statistics, market trends reports, surveys and briefings. We also have a business case for advertising online should you need to convince your boss to invest in this area.
Online Advertising Networks Buyer's Guide 2008
Please note: There is a newer version of this report available
This guide contains profiles of 28 online advertising networks, the latest trends in digital display advertising and tips and pitfalls for buyers. Essential reading for advertisers, agencies, publishers and networks.
UK Search Engine Marketing Report 2008
Please note: There is a newer version of this report available
This 55-page report contains a detailed analysis of the UK search marketing environment, covering search engine optimisation and paid search. Based on the biggest UK survey of its kind. There is a 2009 report available.
Ireland Search Engine Marketing Report 2008
A detailed analysis of the fast-growing Ireland search market, covering search engine optimisation and paid search. Based on a 2008 survey of digital marketers.
Affiliate Marketing Networks Buyer's Guide 2008
Please note: There is a newer version of this report available
The definite guide to the £4 billion UK affiliate marketing industry, with profiles of 17 leading networks, the latest market trends and advice for buyers. The best affiliate marketing guide available.
Online Ad Serving Buyer's Guide 2008
Please note: There is a newer version of this report available
This guide contains profiles of 11 online ad serving platforms. The report covers market trends and tips and pitfalls for buyers. Particularly relevant for publishers and advertisers who are investigating this market.
Online Marketing Masterclasses 2007 - Acquire Keynote
ACQUIRE Keynote: Kevin Milnes, Head of E-commerce, National Express Kevin Milnes is Head of E-commerce for the UK's number one coach company National Express, running both their digital marketing and web development teams. With more than six yea...
Vertical Search Report 2008
Please note: There is a newer version of this report available
The Vertical Search Report, carried out in partnership with Convera, is based on an online survey of more than 500 media and internet professionals carried out in October and November 2007, covering various aspects of this area.
Web Design Best Practice Guide
Please note: There is a newer version of this report available
Our aim in creating this best practice web design guide is to provide a regularly updated, single point of reference covering best practice approaches for all the topics that anyone involved with website design needs to be aware of.
Online Media Planning and Buying - Roundtable Briefing, May 2007
This is a free 11-page briefing based on an Econsultancy roundtable about Online Media Planning and Buying held in 2007.
UK Search Engine Marketing Report 2007
Please note: There is a newer version of this report available
Editor's note: the UK Search Engine Marketing Report 2008 is now available. http://www.e-consultancy.com/publications/search-engine-marketing-report-2008/ The UK Search Engine Marketing Report 2007, carried out in association with search agency...
