Econsultancy's affiliate marketing research includes buyer's guides, statistics, market trends reports and briefings. We also have an affiliate marketing RFP, to help you with supplier selection, and a business case, should you need to convince your boss to invest in this area.
Internet Statistics Compendium
Econsultancy’s Internet Statistics Compendium is a compilation of internet statistics and online market research with data, facts, charts and figures. Updated monthly, the various global and country-specific documents contain thousands of stats and figures. A huge time-saver for presentations and reports.
Marketing Budgets 2013
The Marketing Budgets 2013 report, published by Econsultancy in association with Responsys, looks at how companies are budgeting for both digital and offline marketing channels this year. The report also looks at the ability to measure return on investment across these channels, and which types of marketing technology companies are most likely to be investing in.
State of Digital Marketing in Australia
The State of Digital Marketing in Australia report, published by Econsultancy in association with Marketing Magazine, looks in detail at the current level of spending across different marketing channels, how companies are measuring marketing effectiveness and examines the existing levels of industry skills and knowledge.
Digital Marketing Template Files
Need help with an area of digital marketing? Econsultancy’s Template Files provide over 40 core, customisable documents that range from social media and paid search through to affiliate marketing and usability. An invaluable resource for anyone, at any level.
Building Relationships with Affiliate Partners - Digital Marketing Template Files
Part of Econsultancy's Digital Marketing Template Files, this specific document will help you to build strong and profitable relationships with your affiliate marketing partners.
Affiliate Marketing Weekly Report - Digital Marketing Template Files
Part of Econsultancy's Digital Marketing Template Files, this Excel spreadsheet will help you measure the impacts of your affiliate partners on a weekly basis.
Measuring Affiliate Marketing Goals, Objectives and KPIs - Digital Marketing Template Files
Part of Econsultancy's Digital Marketing Template Files, this specific document will help you establish and measure your affiliate marketing goals, objectives and KPIs.
The Innovation Report
Download our Innovation Report to see examples of cutting edge tactics and innovative business models across the whole range of digital marketing disciplines, including online advertising, ecommerce, mobile, social media, and search. Companies featured in this report include Kiva, Lastminute.com, Dell and Photobox.
The ROI of Tag Management
The ROI of Tag Management examines the challenges of website tag management, and uncovers best practices and solutions. Website tags enable analytics, optimization, and personalization; 88% of surveyed respondents say that effectively managing website tags is fundamental to effective digital marketing. Read this report and learn everything that digital marketers need to know, now.
Marketing Budgets 2012
Please note: There is a newer version of this report available
The Marketing Budgets 2012 report, published by Econsultancy in association with Experian Marketing Services, looks at how companies are budgeting for both digital and offline marketing channels this year. The report also looks at the ability to measure return on investment across these channels, and which types of marketing technology companies are most likely to be investing in.
