These reports contain practical advice, case studies, and resources necessary to master content management. As demand for personalised content and functionality soars, effective content management is an essential driver of sales.
B2B Content Marketing Best Practice Guide
The B2B Content Marketing Best Practice Guide provides a framework for evaluating your current content marketing process and will help you make the most of your content in the future. The tools and techniques discussed are designed to help you manage and streamline the tactical execution of content marketing in a B2B environment.
B2B Internet Statistics Compendium
Econsultancy's B2B Internet Statistics Compendium is a comprehensive collection of the most recent B2B statistics and market data publicly available on online marketing, e-commerce, the internet and related digital media. A huge time-saver for presentations and reports.
Internet Marketing Strategy Briefing
Econsultancy’s Internet Marketing Strategy Briefing is free to download for registered members and covers the most important online trends in digital marketing, including customer centricity, channel diversification, data, social media and content strategy.
M2M - B2B Marketing Presentations
Econsultancy's Team Marketing thought it was high time to bring together our community of marketers targeting digital marketers, so that we can share our common experiences, hear from a few experts, build our networks and learn from each other.
Our inaugural M2M event on 26th May 2011 saw discussions about budgets, technologies and the supplier selection process, in a roundtable format so there were lots of opportunities to find out what the challenges and opportunties we all face.
Innovation Awards 2011 Winning Entries
In 2008, we launched the industry‘s first Innovation Awards, designed to give clients, suppliers and agencies recognition for genuine innovation and success in digital marketing. For the 2011 Innovation Awards, we assembled an international judging panel from companies known for innovation, such as the BBC, Mercedes-Benz, Dell, Telefonica (O2), DuPont, BT, Net-a-Porter, Mindshare, SMAC, and Newsforce, as well as digital gurus such as Paul Boag, Sam Decker and Ian Jindal. This document provides all the winning entries as they were provided to us, minus any confidential information and supporting materials.
Return on Effort Study
The Return on Effort Study examines the variable of time in the evaluation of fundamental marketing tactics. The report, sponsored by Hubspot, also examines the skills that modern marketing teams need to develop to take advantage of social, inbound tactics.
Achieving Digital Balance
A must-have guide for anyone dealing with digital marketing. This report provides best practices and survey data around budgeting, strategy development, digital skills building, retention marketing and new channel development.
Content Management Systems (CMS) Buyer’s Guide 2009
Please note: There is a newer version of this report available
Econsultancy's Content Management Systems (CMS) Buyer’s Guide is a great resource for those who are trying to understand what platforms are on offer in this crowded marketplace. The report contains market research and trends, plus tips (and pitfalls to avoid) to help you find the right web content management (WCM) provider. The report is relevant for both enterprise-level and SMEs.
Conversion Report 2009
Please note: There is a newer version of this report available
This is the first Econsultancy Conversion Report, produced in association with conversion specialists RedEye, and contains a detailed overview of the tools, strategies, and processes used by companies to improve their conversion rates. The report covers uptake of best practice, barriers to improving conversion rates, and insight into the different ways used to segment site customers and visitors ... plus much more.
CMS Survey Report 2009
A comprehensive analysis of how companies are using web content management, how much they are spending and how they rate their CMS. The report, sponsored by Squiz.net, covers licensed and open source CMS.
