Social Media and Online PR Report 2010
Please note: There is a newer version of this report available
Econsultancy's Social Media and Online PR Report, produced in association with bigmouthmedia, is the most comprehensive study of its kind around the strategies, tactics and websites companies are using to harness social media for marketing, sales, customer service and other business objectives. The research, based on a survey of more than 800 companies, benchmarks budgets, resourcing, measurement and barriers to success ... plus much more.
Online Reputation and Buzz Monitoring Buyer's Guide 2010
Please note: There is a newer version of this report available
A 150-page guide for digital marketers, online PR and social media consultants interested in buzz monitoring technologies to measure online reputation. Download to learn about the tools and technology available to engage in more effective online PR.
Value of Social Media Report
The Value of Social Media Report, produced by Econsultancy in association with Online Marketing Summit, looks at the extent of social media marketing being carried out by organizations, the tactics being used and the business objectives they are trying to impact through related activity. The 59-page report, also available as a presentation, is based on an online survey of more than 400 US client-side marketers and agency respondents in December 2009 and January 2010.
Social Media & Online PR Business Case
Need to convince your boss that social media is right for your company? Do you need to make an investment in Online PR but want to make sure you spend your budget in the best possible way? Our Business Case can help by providing research, tips and information from the experts.
Online Brand Analysis - Digital Marketing Template Files
The Online Brand Analysis document is an anonymous study of brand analysis, used for genuine clients, combining both onsite and offsite consumer behaviour (with a focus upon keywords and conversations). It is expected that the document will help you assess your brand footprint across the social web and make informed decisions in using social media as part of a branding strategy.
Social Media and Online PR – Digital Marketing Template Files
Social media and online PR is constantly expanding and evolving. These customisable Econsultancy templates will help you get to the core of understanding and creating successful online campaigns in these areas.
Social Media and Online PR Strategy Guidelines - Digital Marketing Template Files
How do you begin establishing a social media strategy? This document will help you assess and understand the various ways of engaging with social media in relation to your company's overall objectives.
Corporate Social Media Policy Guidelines - Digital Marketing Template Files
These guidelines have been created to help you establish social media best practice and policies within your organisation. They are included as part of a wider set of similar documents.
Social Media Measurement - Digital Marketing Template Files
Measuring social media activity can be difficult. Here, Econsultancy has created a customisable template to help you focus on key metrics.
