Here are our reports and research on web analytics, including guides to finding the right analytics supplier, as well as statistics about the web analytics industry. If you are looking for any other web analytics research, please contact us and we'll try to find it for you.
The Business Intelligence Meets Web Analytics Best Practice Guide is aimed at data and web analysts, marketers, executive management and agencies that work with web analytics data and aspire to deliver more business intelligence from their investment. This report explores the growing need for a fuller view of customer behaviour and customer segmentation and, practically, how to open up a closed web analytics solution to provide a more expansive business intelligence tool.
Econsultancy’s Internet Statistics Compendium is a compilation of internet statistics and online market research with data, facts, charts and figures. Updated monthly, the various global and country-specific documents contain thousands of stats and figures. A huge time-saver for presentations and reports.
Econsultancy's Big Data Trends Briefing, free to registered users, focuses on the key themes, opportunities and challenges relating to big data as highlighted by client-side digital marketers during Digital Cream London 2013. The Big Data roundtable was sponsored by TagMan and moderated by Michael Barnett, Strategies Editor at Marketing Week.
Presentations from Econsultancy's JUMP New York, online and offline marketing all joined up, event on January 30, 2013. Over 750 digital marketers attended to hear from those leading the way in multichannel marketing.
Produced in conjunction with Kontagent, a leading mobile customer intelligence solutions provider, this report takes a hard look at how organizations and agencies are responding to the ever-expanding reach and importance of mobile. It draws conclusions from a January 2013 survey of active users in the space: 1,301 representatives from agencies and client-side firms offered frank opinions about their businesses' mobile performance so far and what may change in the future.
Data Driven Culture - A global survey on the state of data driven culture within startups
The Data Driven Culture report is based on a survey of over 360 business professionals globally, carried out in association with Geckoboard in February 2013. It is aimed at professionals working in the startup community and is designed to offer insights on how startups are dealing with an ever growing influx of data, and identifies the key challenges faced when building organisations that embrace data.
The Marketing Budgets 2013 report, published by Econsultancy in association with Responsys, looks at how companies are budgeting for both digital and offline marketing channels this year. The report also looks at the ability to measure return on investment across these channels, and which types of marketing technology companies are most likely to be investing in.
The State of Digital Marketing in Australia report, published by Econsultancy in association with Marketing Magazine, looks in detail at the current level of spending across different marketing channels, how companies are measuring marketing effectiveness and examines the existing levels of industry skills and knowledge.
Econsultancy's South-East Asia Digital Marketing Trends Briefing focuses on the key trends, challenges and solutions for digital marketers in South-East Asia. Based on roundtables from Digital Cream Singapore, held on 29th November 2012, the briefing has been co-authored by ten independent marketing experts who also acted as moderators for the roundtables at Digital Cream.
Econsultancy's Quarterly Digital Intelligence Briefings, sponsored by Adobe, look at some of the most important trends affecting the marketing landscape. The latest report, published in January 2013, examines some key digital trends for 2013, outlining the challenges and opportunities which organizations are (or should be) paying close attention to.