Facebook Marketing for Brands Training

Date	February 20 2013 (9:30am – 4:30pm)
Venue	Etc Venues, Moorgate, London, United Kingdom
Trainer	Rob McNair
Duration	1 day
Cost	$900.00

About the course

Overview

This one-day course will cover all things Facebook including community building, campaign execution, case studies, ads and reporting, equipping you with practical and strategic knowledge for marketing with the platform that brands can't afford to ignore.

With over a billion users worldwide, Facebook is an important platform for marketers, and managing brand pages can be complex. From technical aspects such as widgets and apps, to etiquette and reputation management, there's a lot to think about. This course gives an overview of Facebook for marketing, and will equip you with the confidence to build your brands community, engineer campaigns and broaden your social media strategy.

Program

Overview

Roles
Challenges
What are we going to cover?
Objectives

Why Facebook?

Growth
Trends

Setup

Timeline & Ticker
Branding & Milestones
Frictionless Sharing, Open Graph
Tabs, Apps, Widgets & Connect

Visibility

EdgeRank & GraphRank
Likeable Content
Campaign Case Studies

Community

Tactics, moderation, spam, guidelines
What not to do

Facebook Advertising

Ad products
Targeting
Landing pages

Measuring

Facebook Insights
Google Analytics
Third party tools

Who should attend?

This course is designed for anyone directly or indirectly involved with his or her company's Facebook or social media marketing.

What will I learn?

At the end of this workshop participants will be able to.

Determine the opportunities of leveraging Facebook for your brand.
Create earned media to reach friends of fans through Facebook apps.
Understand best practise for building a Facebook community.
Create and execute a campaign that will drive engagement.
Leverage paid for Facebook ads to support your campaigns.

Trainer

Rob McNair

Rob McNair is the Chief Strategy Officer for the social media agency mycleveragency. With 10 years of digital marketing experience he has had the privilege of developing strategies for some of the world’s most recognisable brands such as Samsung, Skype, Rentokil-Initial, Shell, Prudential and Sky to name few.

In 2009 he founded mycleveragency to give brands a “best of breed” social media consulting solution. mycleveragency teams up with companies to build their brand equity by leveraging all forms of the social web to create conversations, increase word of mouth and build lasting relationships.

Rob is a passionate speaker on the subject of social media and is a social media trainer with various organisations including Econsultancy where he heads up our Facebook program training global companies.