| Date | April 26 2013 (9:30am – 4:30pm) |
|---|---|
| Venue | Econsultancy London, London, United Kingdom |
| Trainer | Jon Dodd |
| Duration | 1 day |
| Cost | $900.00 |
About the course
Overview
Understanding why people behave the way they do and then creating choice architecture around it is key to improving customer engagement and return on investment.
Drawing on the disciplines of behavioural economics and social psychology to understand human decision making, this innovative course will help you understand the core techniques for persuasive design, encouraging website visitors to move along effective decision paths and boost conversions.
Program
The course will cover:
- What is persuasion? Is it ethical?
- Principles of emotional design
- Designing for trust
- Designing for persuasion
- How to evaluate persuasion
- Putting it into practice
How will I benefit?
Learning outcomes
- Understand the key principles of persuasion, trust and emotion and how these change customer behaviour
- Be able to recognise key triggers and patterns for persuasive design
- Understand how to evaluate for persuasion
- Practice and consolidate understanding by performing evaluations of screens and copy for persuasion
- Practice and consolidate understanding by improving or creating persuasive design and copy
Trainer
Jon Dodd
Managing Director and Co-founder, Bunnyfoot
Jon holds a DPhil. in Visual and Computational Neuroscience from Oxford University, and has over 13 years experience of developing and coding online information resources that are usable and accessible to multiple user groups and browser-device combinations.
He combines business acumen with programming expertise, and behavioural expertise, ensuring 'fluency' in and between all the necessary components required to develop top-flight online resources. Jon has overall responsibility for the accessibility, usability and eyetracking services for the company. He works directly with clients (when he can) and frequently appears as an invited speaker at national and international industry conferences.
Jon is a former invited expert for the Web Accessibility Initiative (WAI) and former editor-in-chief of the Usability Professionals Association online newsletter.
When not at Bunnyfoot you'll find Jon teaching scuba diving, entertaining the crowds with the local amateur dramatics society, wakeboarding or learning how to fly microlights (hang-gliders with hairdryers on the back).
Venue
Econsultancy London
Nearest tube stations:
Farringdon (Circle, Metropolitan, Hammersmith & City) or Chancery Lane (Central Line)
