Social Media & Online PR - Australia Training

Date	May 21 2013 (9:00am – 4:30pm)
Venue	The Portside Centre, Sydney, Australia
Trainer	Markus Hafner
Duration	1 day
Cost	$780.00

About the course

Overview

This one-day course is Econsultancy's most popular introduction to social media marketing and online PR.

You'll be able to plan and implement your ideal strategy using user-generated content, including monitoring positive and negative brand perception through tools such as Facebook and Twitter, and increasing brand engagement. It also explores areas such as social governance and wider social business concepts.

Program

Attendees will be able to evaluate their current approach to social media, reputation management and online PR.

The workshop comprises a mixture of trainer-led teaching, group and individual exercises and discussion. The trainer will provide a number of up to date practical tips, tools and useful planning techniques, as well as helping delegates to identify the social opportunities (and weaknesses) within their individual situations.

The sessions will focus elements such as:

Established and emerging social terms and concepts
Understanding the social positioning of organisations
Social business vs. Social media
Online reputation management
Social analysis, measurement and attribution
Understanding social consumers
Finding and engaging influencers
Developing online communities
Legal issues of social media
Social ROI

Who should attend?

This course is ideal for digital, marketing, communications and e-commerce professionals looking for a deeper understanding of using social media channels within a marketing strategy.

How will I benefit?

By the end of the course, you will:

Understand how to align your social media strategy against business objectives
Understand the risks of social media and plan effective strategies to manage your reputation online
To be able to apply a rigorous planning process to all stages of the social media lifecycle
To be able to evaluate appropriate channels, content, tools, techniques and resources for your social media activity
To be able to measure the success of your social media activity

What will I learn?

The course covers:

Examples of good/bad use of social media
Planning for social media, inside and outside of marcomms objectives
Understanding KPIs and metrics
Research and mapping
Specialist tools and tactics
Online reputation management
Developing internal social policies and processes
Concepts of social within wider business functions

Trainer

Markus Hafner

Consultant

Markus Hafner is a digital strategist and consultant with more than 15 years of experience in growing online-focused companies.

He is one of the pioneers of social media for business within Australia - including being the original co-founder of the Sydney Twitter meetup - and is well-known across the industry for having generated significant revenue channels through the likes of Twitter, Facebook, YouTube and beyond.

Markus has held a number of senior technology and marketing roles including being the CIO of Adstream, Director at Happener, and CEO at PeopleBrowsr Australia - a global leader in social analytics and social influence.

Through these roles and his independent consulting, Markus has advised countless businesses on how best to leverage digital and social media.

Working across multiple sectors, his clients include media organisations, telecom businesses, retailers, travel companies, financial services institutions, PR agencies, and digital agencies, amongst others.

Additionally, Markus holds a Masters of Commerce in Strategic Management from the University of Auckland and serves as Treasurer on the board of Vibewire, a not for profit organization focused towards encouraging social innovation and entrepreneurship in young people.