The syllabus for the part-time MSc in Digital Marketing Communications is built around attendance at a number of face-to-face sessions, taught by industry-based practitioners. These address core concepts and practical skills in digital marketing.
In addition to the classroom days, delegates take on a significant amount of self-study, supported via our online learning environment. Tutors post weekly tasks and activities designed to stimulate debate and guide your research as you work towards your assignments.
Assessment is by assignment only: one per module, plus the final dissertation.
| Stage 1 — Postgraduate Certificate in Digital Marketing Communications | |
|---|---|
| Module 1: Strategy and Planning for Digital Development | |
| University Induction | Held at MMU for September and April intakes |
|
Strategy and Planning for the Multichannel Web (2 days) Analytics for Optimisation (1 day) |
Two core courses delivered by Econsultancy |
| Discussion day | Held at MMU |
| First assignment due | |
| Module 2: Monitoring, Measurement and Management | |
| Project Skills for Digital Marketers (1 day) Legal Issues: Considering Compliance (1 day) Effective Web Measurement (1 day) Managing Digital Teams (1 day) |
Four core courses delivered by Econsultancy |
| Discussion day | Held at MMU |
| Second assignment due | |
| Module 3: Integrated Marketing Communications Planning and Control | |
| Three MMU taught days | Held at MMU |
| Third assignment due | |
| Stage 2 — Postgraduate Diploma in Digital Marketing Communications | |
| Module 4: Customer Acquisition and Conversion Concepts in Digital Marketing | |
|
Content Strategy (1 day) Understanding Search (1 day) Mobile (1 day) Marketing Automation (1 day) |
Four core courses delivered by Econsultancy |
| Discussion day | Held at MMU |
| Fourth assignment due | |
| Module 5: Customer Management and Retention Concepts in Digital Marketing | |
|
eCRM (1 day) Customer Journeys (1 day) Power of Email (1 day) Social Media and Customer Engagement (1 day) |
Four core courses delivered by Econsultancy |
| Discussion day | Held at MMU |
| Fifth assignment due | |
| Module 6: Developing Professional Practice | |
| Three MMU taught days | Held at MMU |
| Sixth assignment due | |
| Stage 3 — MSc in Digital Marketing Communications | |
| Dissertation Training (2 days) | Held at MMU |
| Dissertation Due | |
| Graduation | Held at MMU |
MSc delegates will have the opportunity to buy up to five additional courses per year at a 50% discount on our usual training costs. These courses can cover any subject from our extensive program.
