If you are responsible for adding high-value content to your website, you are constantly being challenged to find page or post topics which are new, shareable, helpful and original.
As Google’s recent Panda update taught us, quick and easy content is not going to get our pages listed on page one of the search results. Besides which, quick and easy content does little to impress, engage or retain our readers.
So, given that you are now going to focus on high-value content, are there ways and methods you can use to deepen your expertise as a real-time expert?
I believe there are. My favorite method for keeping myself on the cutting edge, regardless of the content topic, is to become a content curator.
Being a curator means seeking out the best of the best, wherever it is being published, and then collecting it in one place.
No, I’m not suggesting you have to publish curated content on your own site or sites, although you can. The idea here is to use the practice of curation as a means to keep yourself focused on what’s new, useful and remarkable in whatever topic area or business you are working on.
Let’s look at how various content curation tools and services can help you do that.
1. Publish your own online newspaper at Paper.li
When you sign up at Paper.li, you will be asked for your Twitter and Facebook account information. Once you have done that, and selected the publication frequency of your paper, Paper.li will then create your newspaper.
The stories you see featured are drawn from the links people share through your Twitter stream and your Facebook wall. Not every link is published, as Paper.li appears to use an algorithm to identify the best content to share.
The quality of your paper will depend, of course, on the quality of the people you follow and like. The higher the value of your social media connections, the better the quality of your Paper.li newspaper.
The benefits of having your own Paper.li publication are two-fold.
First, it allows you to find the best of the best in one place. If you publish daily, you’ll get a daily snapshot of high-value news and information. You can then use that information to fuel the creation of your own, original content.
Second, your paper can become popular in its own right, and provide some valuable link-love back to your main site.
2. Create a Scoop.it page
Like Paper.li, Scoop.it enables you to create a unique publication, focused on a particular topic of interest.
Unlike Paper.li, your Scoop.it page is not created automatically. Instead, you go to your dashboard, type in some keywords, scroll through the list of results, and click on the content you would like added to your Scoop.it page.
You can also add a bookmarklet to your browser and grab content you find while browsing the web.
Again, the benefits are two-fold.
First, as you create and update your Scoop.it page, you are constantly increasing your knowledge of your topic...by depth and breadth. And that increased level of knowledge will help you identify more interesting and timely content ideas for your own website.
Second, your Scoop.it page will deliver link-love and direct traffic to your site.
3. Create a Tumblr blog
Tumblr is a bit like the love child of a late-night encounter between Wordpress and Twitter.
It’s a blogging platform, but other Tumblr publishers can follow your blog, and you can follow theirs. They can also republish your posts; the blogging equivalent of a Twitter RT.
Tumblr isn’t for everyone, or every topic. It is much loved by the arts, crafts, fashion and entrainment crowds, and almost completely ignored by any kind of B2B business.
But if your topic or business fits, Tumblr can be a great way to network with other writers, and find and publish interesting content created by others.
The same two benefits apply – increased knowledge for you, and links and traffic back to your main site.
Use content curation to become a topic expert and add value to your site.
Becoming a curator results in total immersion in your topic. It means finding and selecting information from across the web, choosing what you want to share, and then gathering it together all in one place.
Becoming a curator is the fastest way to become a topic expert.
You can then use that expertise to fuel and inspire the creation of original, high-value, shareable content for your own website.