If you follow the topic of social business, you’ve probably seen a five-step model that depicts the different stages that a large enterprise progresses through on their way to fulfilling the vision of social business.
Interestingly, these models don’t say a lot about how to get from one phase or stage to the next. Stage three, for example, may consist of three things – but what’s the important part?
Where do companies get stuck? What do you really need to complete in order to get to the next level?
Some people say we’re just at the beginning of this vast business transformation caused by the web. Others say we’re almost at the end.
The truth is, we’re almost exactly in the middle.
Let me explain.