Iʼm reminded of a definition of e-commerce I read years ago when I first considered getting into the business. It goes like this:
"The concept of e-commerce is all about using the internet to do business better and faster. It is about giving customers controlled access to your computer systems and letting people serve themselves. It is about committing your company to a serious online effort and integrating your Web site with the heart of your business. If you do that, you will see results!"*
I remember thinking that the ʻserious online effortʼ sounded important, and quite simple.