Startups like Klout may have a hard time convincing brands they can prove how influential social media followers are. But dozens of studies
aim to figure out why consumers are mentioning, following, or
friending brands via social media.
The latest is from Empathica, which surveyed over 15,000 Americans and Canadians, to deliver its take on who's following brands and why.
For content publishers to be successful, it's clear they must learn to monetize their content - not just create it. Nowhere is that more evident than with traditional magazine brands like Time, Inc. For them, the key to success seems to be thinking and acting more like ad agencies than publishers.
And if they can't think like an agency on their own, they'll acquire one instead.
Google’s Android has already overtaken Apple’s iOS in terms of
smartphone marketshare, and the onslaught shows no sign of stopping. The
company launched Gingerbread, the latest version of its mobile
operating system (OS) today, along with a new co-branded phone: the
The launch strategy behind Gingerbread and the Nexus S reveals how thinking about mobile devices (and how to sell them) is evolving at the Googleplex.
Zenith Optimedia’s latest ad spend forecast delivers some stats most
marketers are well aware of: Online ad spending is growing, while newspaper
and magazine budgets keep shrinking. But there are definitely some interesting tidbits.
For example, increased spending on social media and online video are
fueling growth in display. New tech advancements like HD and PVR
are making TV even more attractive to advertisers.
Marketers and publishers are excited about the tablet boom. But there are signs that tracking audiences (and ads) across all these mobile devices will be more difficult than initially thought.
There's already concern about the accuracy of online traffic stats from companies like Nielsen and comScore. How can advertisers and publishers trust that their audiences will be measured appropriately on an iPad, Samsung Galaxy Tab or other mobile device?
Are PR firms better at developing great social media strategies than digital or traditional creative agencies? Ask a brand with a social media “crisis” on its hands – and the answer may be yes.
At global PR agency Edelman, there’s a focus on evolving “social crisis management” into a unique expertise as well as a thought process infusing clients’ overall strategies. Monte Lutz, the firm’s SVP of digital, chatted with us about how and why that’s happening.
Google gobbled up Admob and Apple ate Quattro, and now there are only a
few independent mobile ad networks with any measure of technology or scale. Jumptap is one of them, though the company previously received investment from ad industry behemoth WPP.
Now, Jumptap can count Dentsu - one of Japan's largest advertising agencies - as a backer as well. Dentsu subsidiary cci has made a strategic investment in Jumptap. So we chatted with Jorey Ramer, the company's founder and VP of corporate
development, about the deal, mobile advertising in Japan, and what we'll see in the US in 2011.
If you’re thinking about running an iPad campaign, new
stats from Universal McCann, Time, Inc. and EmSense – a neuromarketing
company – offer insights into how to make your ads both effective and enjoyable.
The research focused on iPad owners' reaction to and cognition of ads as determined by sensors that monitored their brainwaves.
The US Federal Trade Commission (FTC) has issued a comprehensive online privacy report calling on the industry to offer consumers a simple opt-out mechanism, i.e. a universal "do not track" setting on the browser. So what will the FTC think of the digital fingerprinting businesses a new crop of tech firms are trying to launch: targeting ads by tracking users' individual devices.
The promise is more accuracy and better targeting than cookies. But
will the business model creep consumers out more than cookies already do?
Ebooks have been called the cornerstone of a new literary economy, and
blamed for the slow death of so-called “tree books.” But
recent spats between publishers and Amazon over pricing, and Apple over
content control, have made the ebook market seem slightly less rosy.
Now, Google could change the game (again) with
the long-awaited launch of Google Editions, its “universal format”