Now, I adore pigs, saw "Babe" 11 times, don’t eat ‘em, and pet them at the kiddie zoos. Yet I would never encourage lipstick for an oinker. So why do developers of digital products that won’t sell, chirp: “Let’s spin the click potential, sell advertising on it, and give it away?”
Are marketers including enterprise mobile applications in their media
planning? Are deals to be done with big companies that have big B2B
brands and their own micro -ecosystem? If you haven't thought
enterprise yet, it's time to do so!
Look down from 40,000 feet and you will see two vertical channels for
selling mobile phones: enterprise consumers and everyone else. The
enterprise consumer acquires the mobile phone by purchasing the device
from the market or receiving it from the I.T. department.