If you’ve attended a digital marketing conference in the past six months you’ve no doubt heard at least one speaker make reference to omnichannel retailing.
And you probably weren’t alone in being confused as to how it differs from multichannel marketing.
To try and bring some clarity to the situation, I spoke to Adobe’s VP of enterprise marketing Kevin Cochrane to find out how his company is helping businesses define their omnichannel strategies, and how the in-store experience can be improved using digital technologies...
Facebook marketers are achieving significant increases in engagement, according to a new report from Adobe.
Engagement - defined as likes, comments and shares – grew by 896% year-on-year, which the report says is largely attributable to the introduction of Facebook Timeline.
Other factors such as new acquisition and engagement metrics, and more effective social marketing also had an impact.
Adobe's latest Digital Index report shows that mobile users now account for nearly one quarter of all Facebook engagement, up four-fold from the period prior to the Timeline format.
This reflects the huge increase in social networking on mobile, with a study by Deloitte showing that social is the third most popular smartphone activity behind email and search.
New research from Econsultancy and Adobe found that two-thirds of businesses (67%) agree that social media is integral to their marketing mix, while 66% say social is integral to their overall business strategy.
The survey of 650 marketing professionals also found that 64% of businesses use social for brand awareness, 44% for marketing campaigns and a quarter (25%) for customer service.
The Quarterly Digital Intelligence Briefing: Managing and Measuring Social examines the trends for managing and measuring the business value of social media and provides a snapshot of social media uses, challenges and needs from companies today.
Econsultancy research director Linus Gregoriadis will present the research at a free webinar on Tuesday 25 September at 8am PST/4pm BST.
There is a huge amount of social data out there that brands are trying to tap into, but seeking out the conversations worth listening to is only the first step.
You then have to translate the seemingly endless waves of data into something meaningful that can be integrated into marketing activities.
New research carried out by Econsultancy and Adobe shows that 41% of organisations feel that a lack of tracking capabilities and analytics is preventing them from harnessing social data as effectively as they would like.
Our Quarterly Digital Intelligence Briefing: Managing and Measuring Social looks at social media uses, challenges and needs from companies today. It is based on a survey of 650 marketing professionals.
Being from San Francisco, I’ve always had a soft spot for the underdog small business or high street boutique, and coming from a social media background, I love to stay on top of new ways social can help this market segment.
In the past, we've looked into how Pinterest can be used for link building and blogger outreach, as well as some of the big players getting involved with the new niche social network.
But can Pinterest still even be considered niche?
Android shopping apps provide greater user satisfaction than iPad apps, and almost half of mobile users have clicked an ad on a mobile site.
These are two of the more surprising findings from Adobe’s Mobile Consumer Survey 2012, which surveyed more than 1,200 US mobile users in March.
It found that Android devices lead the way in overall popularity at 51% followed by iPhones at 38%.
The numbers for Android devices are skewed even higher for the young age group at 58%, showing that marketers must ensure that their sites are equally optimised for apps and web browsers via Android devices as they are for iOS devices.
Here are a few more findings from the Adobe report.
This week it's all about media & technology on our weekly showcase of The Dachis Group's Social Business Index.
Our focus is on two well-known brands - a digital marketing and technology company and a media company known for its food and home renovation channels – as analyzed by Allison Squires of the Dachis Group.
We'll also take a glimpse at the top twenty brands on the Social Business Index, a real-time ranking of more than 30,000 global brands based on their performance in the social space, to see how the biggest brands in social are faring.
Search spend and ROI continued to grow in the US and UK in Q2, according to new statistics from Adobe.
The Q2 2012 Global Digital Advertising Update shows that digital marketers are continuing to invest in search and are benefitting from falling CPCs (cost per click) on both Google and Bing/Yahoo.
The report also shows that conversions rates on tablets are 20% higher than PC while smartphones lag some way behind.
It also appears that marketers are getting to grips with Facebook advertising, as statistics show that engagement with brand posts is up 84% year-on-year (YoY).
Of the few markets in which Flash is still relevant, gaming is perhaps the largest. Despite the fact that Adobe seems intent on killing Flash, for many game developers, Flash is still a necessity.
The big question, of course, is for how long? There's a lot of excitement about HTML5, and some game developers have actually been experimenting with HTML5 game development.
One tablet generates as many website visits as four smartphones, according to data from Adobe's Digital Index Report.
By the end of Q1 2012 smartphones accounted for 6.1% of site visits compared to 4.3% on tablet.
However, smartphones only maintain a greater share of website visits due to the lower penetration rate of tablets.
The report highlights that from 2010 through to 2011 there were 5.3 times more smartphones shipped across North America and Western Europe compared to tablets.