Social TV is going to change the way we interact with everything. If you don’t think it’s coming, you're going to be in for a bumpy ride.
Contrary to popular opinion, NBC's Senior VP of Digital Jesse Redniss stated "GoogleTV is not social TV." He put YouTube in the same category as in his opinion they are mostly ways to highlight videos and consume content.
So what is social TV?
Scott Roen is vice president of digital marketing for the
award-winning American Express OPEN Forum, which was established to position the financial service provider at the center of small business relationships.
We talked with Roen about how AmEx took its offline learning to develop the online community and what has been discovered about driving engagement.
Got points? Starting today, you can redeem them
for virtual items like cows in FarmVille or guns in Mafia Wars. In a
first-of-its kind deal, American Express has teamed with game-maker Zynga to
make its credit card rewards redeemable for virtual goods.
It’s the latest example of gamification – or the introduction of game
elements into non-game activities. There are reasons this commerce and gaming partnership works for AmEx and Zynga, but the deal could have implications for other
companies’ reward programs as well.
OPEN Forum, American Express's community platform for small businesses, has been widely praised. The site focuses on spreading news and information among small business owners, even if they're not American Express customers. This year, the company is working on more initiatives that go "beyond payments."
I caught up with AmEx SVP Mary Ann Reilly to talk about the company's 2010 plans and how digital and mobile is changing the way AmEx does business.
That many brands are cutting back on print advertising is no secret.
And it's no secret that more and more of them are focusing their
efforts on digitally-oriented campaigns.
In many cases, such campaigns make a lot of sense. While print can
still be a valuable medium in a marketer's toolbox, it's often
expensive and depending on a campaign's needs, diverting cash and
resources to the internet may provide more bang for the buck.
Welcome to the new blogvertorial. Last week Gawker launched a new blog called BloodCopy, "the blog about vampires by a vampire." Except this site dedicated to all things vampiric is not a
Gawker property, it's an ad campaign for the HBO show True Blood.
The copy on the site is not marked as advertising, and is written from the point of view of a vampire. Entries from the blog will be syndicated to Gawker's Media's eight properties,
including Jezebel, Gizmodo, and Kotaku. The posts will have a gray
border, but look otherwise just like Gawker posts written by staff
members (save for the vampire obsession).