Reserve-and-collect services are becoming ever more important for ecommerce retailers as consumers increasingly expect to be able to pick up their purchases when and where they choose.
In the past few weeks Asda has said it is looking to expand it click-and-collect service by installing collection points in new locations, which may include petrol forecourts, tube stations and university campuses.
Similarly Selfridges has opened a new drive-thru collection point on London’s Oxford Street, while a new service called StreetHub has launched with a view to helping small, independent retailers tap into the click-and-collect trend.
With this in mind, I thought it would be useful to round up some stats which show just why retailers are so keen to provide new delivery services to their customers.
When I was a kid, riding trolleys down supermarket aisles and giving my twin brother beats in public were the symptoms of my boredom at the local Tesco or Asda.
That was before ‘retail-tainment’ involved the smartphone or tablet.
The supermarket is the perfect crucible for 'retail-tainment'. Outside of big cities, supermarkets are captive markets, often entailing a long visit with the family, and competing with rival stores on a weekly basis.
Winning the battle to keep kids obedient or event interested in store would be a boon for any supermarket chain.
At the moment, there are supermarkets such as Asda that are synonymous with family, but none that have mastered retailtainment. More apps and in-store challenges with rewards will provide an effective antidote to the rogue use of toys by children that then abandon them in the bakery aisle.
Asda is using Zappar to offer kids the chance to be greeted by Sir Spook in 400 of its stores. Combined with some physical events, pumpkin carving and the like, they're aiming to be the family supermarket at Halloween.
Amazon has overtaken Topshop to become the most popular retailer on Facebook, according to a new report from eDigitalResearch.
I’ll obviously lay down the usual caveat at the start – success on social isn’t just down to the size of your fan base. In fact we recently blogged about the dangers of measuring social based on fan counts alone.
But that doesn’t mean it’s not interesting to look at which brands are the most popular across various social networks.
Ecommerce accounts for around 5% of all grocery shopping in the UK and is set to be worth around £7.5bn this year.
That figure is predicted to grow to just over £11bn by 2016, so it’s certainly a market that’s worthy of attention.
I only recently made my first online grocery order and wasn’t particularly enamoured with the user experience, so thought I’d trial the checkouts of the three big supermarkets – Sainsbury’s, Tesco and Asda – plus online-only retailer Ocado.
New data shows that the use of commerce and banking apps is growing faster among UK Android users than the use of gaming apps, however Google and Facebook still dominate the market.
According to stats from Nielsen, seven of the 15 major apps experiencing the fastest growing usage among Android users are commerce apps from the likes of Tesco, Amazon and Quidco.
But Nielsen’s definition includes apps used to buy digital products, general retail products, and experiences through social commerce.
If you look at shopping apps from retailers, only Tesco and Asda are represented in this list.
We've previously looked at whether retail apps deliver a decent user experience on Android by investigating store finder functions and Debenhams' use of push alerts to notify users of sale and discounts.
Last year, David Moth reviewed Asda's mobile site, and was critical of a few aspects of the site.
It has since been updated so, in the interests of fairness, I decided to revisit the site to see how well Asda is adapting to the enormous opportunities that mobile provides...
Last month I reviewed Asda’s new photo website which the retailer claimed was “the easiest and most convenient to use in the United Kingdom”.
It sells a range of personalised products including canvases, pet beds, mugs and stationery.
I found a number of fairly obvious usability issues that rather undermined Asda’s bold design claims, and in fairness the retailer was quick to respond to my points in the comments section.
Asda’s photo team said to check back at the end of the month to see the final version of the site, so I thought I’d have a look and see if any of my comments have been taken onboard.
Last week Asda launched a new photo website claiming that it is “the easiest and most convenient to use in the United Kingdom.”
It sells a range of personalised products including canvases, pet beds, mugs and stationary.
Customers can upload images directly from their computer or social networks. So now any photos you’ve uploaded to Facebook, Picasa, Instagram or Twitter can be turned into a personalised dog’s bed.
Never one to turn down a challenge, I thought it would be interesting to test Asda’s claim that it’s the UK’s most user-friendly photo site and see if there were any glaring UX errors.
Clarks has become the latest in a run of retailers to launch a transactional mobile strategy, announcing today that it has created its first ever m-commerce site.
With the company's full product range available to buy, people can shop directly from their mobile or locate their nearest store.
Asda has today launched a transactional iPhone app that allows users to purchase groceries from the supermarket, and run price comparisons against its competitors.
This comes more than a year since the launch of Tesco’s m-commerce iPhone app, reviewed on Econsultancy in September 2010.