Last week saw the inaugural event of Econsultancy’s expansion into Asia, with nearly 100 senior client-side marketers attending Digital Cream Singapore.
The event was held in the stunning venue of Singapore National Library’s Pod and the consensus amongst attendees, sponsor vendors and (however biased), the Econsultancy contingency, was that it was a success.
The Digital Cream format was the same as usual, so I managed to sit in on three separate sessions, but in between these, I also managed to have long talks with marketers, industry and trade bodies, vendors and moderators.
As a result, I’ve summarised the five key trends that emerged from the event.
I’ve previously written about the enormous 95% growth the Chinese e-commerce market has had in the last eighteen months, but online shopping aside, I feel that this will extend further into advertising and marketing, as well as the associated technologies.
This month some of the most interesting data to make it into our Internet Statistics Compendium came from Asia-Pacific countries.
In particular, mobile can be seen to be having a big impact in South Korea and Malaysia, and there has been significant news elsewhere in the region also.