Generally speaking, B2B organizations are well ahead of the social media
curve. Figures show a higher rate of adoption then the B2C market (86%
compared to 82% for B2C), and there’s certainly a willingness to
innovate within the space.
However, there’s often a long hard slog to
integrate and execute a strategy effectively. While ideally, social media should be multi-departmental, B2B’s most
commonly place social media within the marketing department.
marketers, one of the largest problems is still resistance or lack of
understanding from senior management.
What do B2B services really need to concentrate on if they want to
have a viable social media presence? Let's examine the value of social media from a B2B point of view.
If your Business to Business website were a bar, what sort of bar would it be? After the festivities of the past two weeks, here's a suitably alcohol-related story about how B2B websites frequently serve the needs of the organisation over the needs of the visitor, and how you can change this for your company.
So, a man walks into a bar, and asks the Bartender for a Martini...