There has been much written and discussed in the last few weeks about
Google+, Facebook and a desire (often more than a reality) for a rivalry
between the two.
The truth is that they are very different: one is an
intelligent, network-based sharing-and-discussing tool and the other is
collection of different tools that users pick and choose from to curate
their own experience. These tools become important to the success and
survival of Facebook as does every brand that creates a reason for
people to use Facebook.
Facebook may or may not have some tough competition in the not-too-distant future, but right now, Facebook is at the top of many brands' lists when it comes to digital marketing initiatives.
Increasingly, that's proving to be a double-edged sword.
The third time might just be the charm for Google. After watching its first two social networking initiatives, Buzz and Wave, flop, it looks like the search giant may have a hit on its hands with Google+.
Not surprisingly, brands, many of which have learned to eagerly embrace new digital technologies, want to kick the tires on Google+ sooner than later.
Is the third time the charm? Google is certainly hoping so following the beta launch of its latest attempt at building a social network, Google+.
And that hope may not be entirely misplaced. Many of those who have Google+ accounts have positive things to say about the search behemoth's social network.
Perhaps that's because Google has learned from its mistakes, or because it may have been heavily 'inspired' by Facebook.
Earlier this week, Twitter launched an update to its search
functionality. One of the goals: make it "easier to find and follow accounts based on your interests." As detailed on the Twitter
blog, "When you search for a topic, you can now discover accounts that
are relevant to that particular subject."
Given Twitter's popularity as an online marketing tool, the company's
search update necessarily has implications for brands looking for more
love on the site.
After all, if your company sells cookies, having your account recommended to Twitter users searching for "cookies" is a
Yesterday afternoon, I had serious WTF moment as I read an article titled “Facebook has limited future in e-commerce”.
The basis of the piece was more of a news-feature than opinion, founded around a piece of research from Shoppercentric. I really feel that the conclusions that have been drawn seem to be fairly short-sighted.
The expansion of the ASA's Cap Code came into effect yesterday, and the new rules cover not only paid advertising, but marketing messages on brands' own websites as well as communications on social media sites.
The new code does raise a number of potential questions for brands and marketers, so I've been asking a number of industry experts for their views on the changes.
When it comes to reaching consumers, it's hard for advertisers to ignore
the iPhone and iPad. The former is arguably the world's most loved
smart phone, and the latter has single-handedly created a viable market
for mainstream tablet computing.
The popularity of these devices has put Apple in an enviable spot. A
spot that it is trying to exploit with iAd, its iPhone and iPad
advertising platform. Getting involved with this new advertising
platform, however, comes with a hefty price tag: a $1m commitment.
The monolithic brands of the industrial age are giving way to the distributed, participative and democratized brands of the digital age.
In this post, I'll explain how APIs can take your brand in promising new directions by harnessing the power of the community...
Since Google launched Instant, there have been numerous claims that Instant has a bias towards brands. In October, for instance, Siddharth Shah of Efficient Frontier Insights observed that "of the 26 letters in the alphabet, 21 have brands as the first suggestions."
Based on this, he suggested that Google Instant is "going to make
brand key words more expensive, increase impression volumes by 30% -