Posts tagged with 'Budget'
Online marketing may be low-cost but it often isn't no-cost, and for a number of charity and hobbyist websites this is a problem.
The advice provided through sources like Econsultancy, or my own
SEOptimise blog, offers help in maximising budgets and doing more for
less. But what about organisations that don't have any budget to start
with, what can they do?
At TechCrunch’s Geek ‘n Rolla event last week, I managed to have a quick chat with Leisa Reichelt from Disambiguity, following her great presentation about “Why you can’t NOT afford good user experience”.
Although the presentation was geared up towards digital start-ups, our conversation crossed over into the fact that usability is often overlooked by most small business with an online presence, usually due to a combination of a lack of understanding, time and resources.
The UK online customer service (OCS) market is expected to grow by up to 20% this year, according to a new Econsultancy report which highlights the fact that businesses are starting to wise up to the importance of investing in the provision of proper service and support online.