Posts tagged with 'budgets'
The Marketing Budgets 2010 Report, which looks at measurement of digital and offline marketing channels - and allocation of budgets - is now live.
The survey-based research, carried out in association with digital marketing provider ExactTarget, has found that companies will increase their digital budgets by an average of 17% in 2010.
Furthermore, digital will account for 24% of total marketing budget this year.
When Google reported its Q2 earnings yesterday, it beat analyst expectations. But all the news wasn't good news, at least for Google.
In the area of paid clicks, Google experienced an unhealthy downward trend: total paid clicks declined 2% from Q1 and more importantly, the average cost-per-click (CPC) in the second quarter fell 13% year-over-year.