Posts tagged with 'Burberry'
Facebook’s VP and marketing director for EMEA today announced that the company would be making the Subscribe feature available as a plug-in for websites.
During a Q&A session at LeWeb today Joanna Shields also highlighted British brands Burberry and The Guardian as examples of companies successfully using the social network
to promote their businesses.
Burberry has made its first attempt at ‘mass customisation’ by launching Burberry Bespoke, a programme that allows people to design and purchase their own, personalised version of the company’s iconic trench coat.
Though prices are expected to start at $1,800 and extend to $8,800, those that can't afford to buy can still create a design and share it on Twitter and Facebook, extending the reach of the programme.
Brands are working harder than ever to decide what course to take to engage with their audiences' world and sell more. Many say brands need to evolve, but more signs are showing that a complete rebirth is a better bet.