In the physical world, practically nothing is unlimited. From food to energy to freshwater, there's a limit to just about everything.
But in the world of technology, where the cost of a megabyte of storage or a minute of computer processing has effectively dropped off a cliff, things are different.
Mobile applications have taken off in the past several years. Thanks in large part to the rise of the iPhone, millions upon millions of consumers treat their mobiles like computing devices. It's a trend that nobody expects to slow anytime soon.
But despite the rapid growth of mobile apps, when it comes to app sales, there's good news for everyone in the mobile ecosystem: the best is yet to come.
Most traditional publishing executives have bought into the idea that digital is crucial to the success of their publications in the 21st century. But despite the fact that most of them are increasingly embracing and investing in digital, few are seeing the kind of results that would indicate good times are back again.
A new survey of 476 publishing industry professionals and 1,800 consumers conducted by Harrison Group sponsored by Zinio might just hint at why: publishers are simply blind to what consumers really want.
It's common wisdom that the long, painful decline of newspaper business models began as the internet blossomed.
The internet is blamed for just about everything, from declining print subscription revenue to freefalling classified ad revenue. But is the common wisdom about the internet and newspapers wrong?
For many internet startups, a freemium business model is an enticing
solution to the problem of revenue generation: let the world taste what
you provide at no cost, and once your most avid users are hooked, let
them pay for what they've come to love.
It's simple in theory, but for many startups, building a viable business on the freemium model never becomes a reality.
One of the most difficult things for a company to pull off successfully
is a price increase. And for good reason: most people don't like paying
more for something they're currently purchasing for less.
difficulty you might face in raising your prices and retaining
satisfied customers, however, is not justification for not raising
prices. Sometimes it's necessary, and sometimes it's more than deserved.
Raising prices and surviving to tell about it requires tact. Pricing
may largely be a function of supply and demand, but purchasing
decisions are often based on subjective factors that a price increase
can negatively affect.
When it comes to desktop software and web-based applications, consumers
are used to shelling out money for additional features. There are
multiple versions of software packages, for instance, and many paid web
services offer different features at different prices.
It's a model that might soon be coming to the hardware market. Over the
weekend, news broke that Intel has begun selling computers equipped with
its Pentium G6951 processor with a $50 "processor performance upgrade"
card. As the name implies, the card enables the owner of a computer with
a Pentium G6951 processor to "upgrade" the capabilities of the
processor, for a price.
The newspaper business may be old and stodgy, but it's quite evident
that its future depends on embracing the internet. And internet
One of those technologies: web analytics. Yesterday, The New York Times
detailed how newspapers, once leery of web analytics, is increasingly
taking a second look, recognizing that the real-time consumption data
web analytics can provide is too valuable to ignore.
If you list some of the most popular and important companies on the
internet today, you'll notice that most have one thing in common: they
offer an API. And, in most cases, for good reason. APIs can be a
valuable asset for an internet business.
But is an API a business development asset, and over time, should it cannibalize business development?
Starting a new business is a positive action, and in my experience most entrepreneurs are positive people. But sometimes that positivity can mask harsh realities that many entrepreneurs would rather ignore, and can lead them to buy into ideas that are detrimental to success.
Here are ten dangerous ideas that many startup entrepreneurs buy into that they shouldn't.