Posts tagged with 'case studies'
LCN marketing director Barry Fenning last month started a couple of Twitter accounts for his company, to see if it could help boost sales at the 29-person strong business.
I talked to him to find out how social media can help make a difference to small businesses.
To loosely follow on from a previous post, it’s not necessarily advisable to ignore innovation and creativity under the current global economic conditions. However, when faced with this kind of negative environment, thinking up imaginative ways to engage with users through existing channels can sometimes become a bit stale.
Here, I’ve compiled a few different examples of relatively recent online campaigns that caught my attention through their resourcefulness and that follow six identifiable 'I's'.