This year we hosted our second Digital Cream in Shanghai, and because we liked the venue so much from last year, we decided to hold it again at exactly the same place.
There’s something quite enthralling to be running our Digital Cream senior marketers’ roundtable gathering at one of the top night spots in town, especially when it’s located in mainland China.
There’s the stunning skyline view of downtown Shanghai, the Huangpu tributary of the Yangtze river running through the vibrant metropolis, and the feeling that you’re somewhere incredibly special and, dare I say it, more than a little auspicious.
One UK chippy has caused quite a stir among Chinese tourists. The owner Robert Savvides was baffled by the influx of Chinese people for a couple of years until he realised that the power of international SEO can aid many small UK businesses.
An interesting news feature emerged on the BBC News website last week.
It’s a quaint story about a sea-facing Brighton chippy enjoying an influx of Chinese diners...
What do censorship and surveillance programmes look for? What can this tell us about internet usage in China?
Can we contrast with the perceived surveillance state of the West? What are the implications for a company in the Chinese market?
Unsurprisingly, there are lots of questions still to be answered about the state of the internet in China.
First Monday has this month published a very interesting paper, presenting an analysis of data from a year and a half tracking the censorship and surveillance keyword lists of two instant messaging (IM) programs used in China.
I thought it would be useful to sum up what Crandall et al. found, so you don’t have to read the whole thing. Although this study looks at IM clients, there are certainly findings that can be extrapolated across public services, such as Baidu and Sina Weibo.
This is a summary of the six key points from a talk I made in Shanghai (with Tencent) on behalf of Econsultancy on strategic management issues in digital transformation.
In addition, I've given my first reflections about the Chinese digital market.
Here are some of the most interesting digital marketing stats we've seen this week.
Stats include ecommerce in the Middle East, multiscreening, online spending in China, email marketing, mobile in emerging markets and digital budgets in APAC.
For more digital marketing stats, check out our Internet Statistics Compendium.
Taobao is China’s largest online shopping platform and today is its 10th birthday, so what better way to commemorate the occasion than an infographic?
According to the stats, in 2013 the Chinese are expected to spend more than £177 billion shopping online making it the world’s largest ecommerce market.
And despite the fact that internet penetration is just 40% in China, the country’s online population is still 242 million people.
For more information on this topic check out our Digital Market Landscape Report which focuses on the emerging market in China, or read our interview with Net Media Planet on how European businesses should approach paid search in the country.
The value of online transactions in China reached $190 billion in 2012 and the country is predicted to overtake the US as the world’s largest ecommerce market at some point this year.
So it’s no surprise that European businesses are eager to try and break into the marketplace.
As with any ecommerce market, search is a vital source of building brand awareness and attracting traffic in China. This means you have to optimise your site for Baidu which has around 83% market share.
Baidu recently signed a deal with CharmClick that gives the company exclusive rights as a resale agent in Europe, which subsequently partnered with Net Media Planet for Baidu ad sales in the UK and Ireland.
I can’t take too much credit for this latest blog post. It’s actually mainly down to my Channel Digital colleague Peter Graves and relates to his experiences with the internet during a recent trip to China.
I think it’s an interesting topic given the growth of the internet in China and the controversy that exists around the great firewall, the level of collaboration between Google and the general online landscape in that part of the world.
In particular, Pete was able to gain a hands on view of the actual internet browsing experience within China and how this compares with what we’ve become used to in the UK and indeed the majority of the “west”.
I’ll let Pete take up the story from here.
As of December 2011 there were more than 190m online shoppers in China, a massive 20% growth on the previous year.
Yet there is also huge untapped potential, as only 38% of the Chinese online population has actually used ecommerce.
This obviously makes it a very attractive marketplace for any online retailer, but there are a number of obstacles that have to be negotiated before a business can even consider selling online to Chinese consumers.
It’s a topic we investigated in more detail in our new ‘China: Digital Market Landscape Report’ as well as a blog post looking at the state of digital marketing and ecommerce in the country.
And to find out more about the challenges of setting up an ecommerce business in China, I spoke to eCommera’s director of insights services Debbie Bond...
What is the state of digital marketing and e-commerce in China?
I'm just back from a week long trip to Shanghai where I talked to a lot of people in the digital industry there. Following are some of my observations about how the digital marketing landscape in China compares to the West.