Two years ago I wrote about the 25 things that will make me leave a website in less than 10 seconds. I covered pop-ups, autosound, and a bunch of other user experience face palms. Sadly, most of these things are still used by perpetrators of various shapes and sizes.
In addition, websites can baffle and perplex users in equal measure. I have compiled a list of 20 things that need to be cleaved in two by digital professionals, in order to make the web a better place for all.
No doubt I'll have missed some of your pet hates, so do leave a comment below.
More companies are responding to mobile trends and designing websites for phones and tablets, but many are still not even testing how their sites look on mobile devices.
According to our fourth annual Conversion Rate Optimization Report, produced in association with RedEye, the proportion of organisations designing their websites specifically for mobile phones has increased from 25% to 35% since 2011.
However, the majority of organisations are still not designing their websites (61%) or conducting usability testing (55%) specifically for either mobile phones or tablets.
Christmas is just 63 days away, but that still leaves time to make changes to your site that can help to increase your conversion rates over the festive period.
Things like delivery offers and clear on-site messaging about returns policies can still make a difference.
I've been asking online retailers and e-commerce experts for tips on making the most of that extra Christmas traffic...
Though the market has grown rapidly, average online retail conversion rates have fallen.
The fact that, for every $92 spent acquiring customers, just $1 is spent converting them has a lot to do with this.
This infographic uses stats from our fourth annual Conversion Rate Optimization Report, produced in association with RedEye, and looks at the methods used by websites to increase conversion rates...
Today sees the release of Econsultancy's fourth annual Conversion Rate Optimization Report, which looks at the tools, strategies and processes employed for improving conversion rates.
The report, produced in association with RedEye, is based on a survey of 900 client-side and agency digital marketers, carried out in July and August 2012.
From the results, we have identified the five main areas organisations need to concentrate on if they want to improve website conversion and sales...
First up a great big caveat emptor: in conversion rate optimisation there’s no such things as rules, there’s only findings. What may prove emphatically effective in one test, might be a waste of time in another similar situation.
Having said all that, there are a number of hardwired human traits and behavioral patterns understood by psychologists, behavioral economists and other social scientists that we can use to increase our conversions.
I have identified 12 brands that understand some of these common behaviors and have reflected it within their web designs. Examples like this can give you some ideas of potential things to try and test on your users.
Attribution modelling, multi-channel funnels, customer journey mapping... it's all very hot at the moment.
As part of my preparation for a talk I'm giving this Wednesday I had a look at Econsultancy.com's own data for how different digital marketing channels contributed to conversions.
I was interested by what I found so wanted to share it here to see what others are learning.
An important question on the mind of the modern email
marketer is: 'how often can I send marketing emails to my list?'
surprising really; online sales hit record highs this Christmas
and New Year, email is now a core revenue-driving channel and is proving to be
So how do you manage
that fine balance between short term revenue and longer term list value, to
make the most of the sales potential now and protect the value of your list for
In this post I will set out the key elements to consider when
deciding who to send to and how often.
Companies with a structured and process-driven approach to conversion rate optimization (CRO) are significantly more likely than other organisations to improve their conversion rates and increase online sales, according to research published this week by Econsultancy.
The Conversion Rate Optimization Report, produced in association with RedEye, also found that it is becoming harder to improve conversion rates, with 65% of companies seeing improvements in conversions in the last year, compared to 70% in 2009 and 2010.
Website optimisation teams are so much more effective when UX/Usability Consultants and AB/Multivariate Testing experts work closely together.
We have seen first-hand the difference this makes to the conversion rate optimisation process.