Posts tagged with 'database'
is a bit of a special medium. Most people have got an email address that is
unique to them, which makes it more in common with a mobile phone number than a
email address is individual (most of the time) and it can be linked closely to
the customer lifecycle using response data alongside RFM data.
can be tracked, measured, anticipated and managed. Here are some ideas on how
you can use the stages of the lifecycle to develop strategies that prolong the
relationship with your customer and increase LTV.