Facebook has built the internet's largest ever social network, and on the back of that, a multi-billion dollar business.
Not surprisingly, a big part of that business is advertising. Much like
Google before it, Facebook serves as a gateway to millions upon millions
of consumers. On volume alone, Facebook makes a mint.
As a bit of a statistical nerd, I like to keep an eye on the latest statistics on social network usage. Anybody who reads the Tamar blog will know that I regularly report on how Facebook in particular is growing, but until recently I had very little to compare it against.
Finding accurate and up-to-date information on MySpace is nye-on impossible (unless I'm missing a trick?) and Bebo proved fairly hard to find as well. We've all heard that Bebo is supposed to be the social network of choice for kids, and Facebook proves much more popular for the older generation, but do the numbers back this up?
What is Twitter? Quite simply, it's pretty much anything you want it to be.
But who is using it? How are they using it? The results of two new studies might surprise you.
When we think of the most avid users of social media and social networking, the image that comes to mind is probably that of a tech-savvy 20-something.
It's well-known that Gen Y has led the adoption of many of today's most popular social media services but is it really correct to assume that Gen Y is still leading the social media pack?
If you haven't already had to grapple with whether or not you should friend your Mom, you may well be facing that conundrum soon.
Women over 55 are the fastest-growing demographic on the social network, their ranks swelling a jaw-dropping 175.3 percent since late September, according to InsideFacebook.
Overall, users over 26 comprise the fastest-growing segment on the social network -- originally geared at college students, remember? Forty-five percent of Facebook's 45.3 million active US users are 26 years old or older.
Teens, meanwhile, comprise less than 12 percent of registered users.
While registration rates continue to rise in all demographics, there are almost double the number of 55+ women on Facebook than their male counterparts.