Digg may have been a Web 2.0 pioneer, but out of all the mature startups loosely grouped into the 'social media' category, it's one of the companies some might argue is well past its prime. While other upstarts born around mid-decade, such as Facebook and Twitter, continue to rise, Digg seems to be treading water.
That, of course, is not to say that Digg isn't very popular. It is. And that's not to say that it can't do wonderful things for publishers who hit the front page. It can.
But for both consumers and publishers alike, the Facebook and Twitters of the world have largely become more important when it comes to sharing and discovering interesting content on the web.
As more companies introduce social media campaigns, there’s often
a real lack of understanding when deciding which numbers really matter, so the default action is often to watch everything.
On the one hand,
keeping track of every tweet, post and comment is good practice. However, when it
comes to actually interpreting the piles of data, meaningful analysis is sometimes sorely absent.
Ideally you should be able to
interpret the figures so that you can both hone your KPIs and make ongoing
strategic decisions. By analysing figures in meaningful ways
you’ll receive deeper, more useful insights.
consider a few ways you can sort figurative fact from fiction:
So, you’ve set up a Facebook page, you have a fully automated Twitter
account, and your LinkedIn profile is a shining example of professional
wonderment for all to behold.
You’ve formulated a strategy and set up
tools and processes, and you’re proudly showing off your amazing product
with a variety of exciting and innovative campaigns.
Not all social media campaigns will be successful, and the hardest part of any campaign is
actual engagement. Creating long-term relationships with customers,
creating brand evangelists for your business.
True interaction is the biggest stumbling block on the path to social
media success, but by instigating the right policy, it’s also one of the
easiest to overcome...
The Digg app for the iPhone was released yesterday, which allows mobile users to browse content and vote on stories, as on the main site.
I've been trying the new app out...
Social media has been a boon for savvy online publishers who make a
concerted effort to take advantage of it. Back when social media was
coming into its own, Digg was one of the popular services that
publishers latched on to.
The reason was obvious: hitting the Digg homepage could easily drive
massive amounts of traffic in a very short amount of time. Few
publishers, of course, dream of anything less.
Back when Digg started letting its users vote on ads in August, there was concern that users would vote down each ad they saw, rendering advertising on the site obsolete. But just two months later, Digg is seeing returns on its new system.
And the company is so pleased with its new policy that it's planning to expand its advertising platform into a network for other publishers. That sounds intriguing. Will it work?
If you haven’t seen the Jill and Kevin wedding entrance dance yet then
now’s the time to take a look. There are a few things to takeaway from
it, to understand why and how it went viral.
Uploaded less than two weeks ago as a way of sharing it to friends and
family, the five-minute video is one of the biggest viral hits of the
summer. It has attracted more than 13m views on YouTube alone, and has been
rated by no less than 66,000 people (it has a five-star rating to
Video giant YouTube is still struggling to turn its impressive popularity into revenue for its parent company Google, and a new shift in advertising options may just get YouTube viewers to help the site figure out those profitability issues.
Part of YouTube's problem stems from its content and figuring out what kind of advertising makes sense paired with user generated videos. But starting today, the video giant is enlisting viewers to say what ads should go where.
YouTube is beginning to let users choose what ads they will see paired with individual videos. The switch will serve the same purpose of asking viewers to rate advertising content, and could go a long way toward figuring out what kind of advertising works on the site.
I've just been working my way through a few Twitter emails from over the weekend, and deciding whether to follow people back or not.
Having initially followed the advice of Guy Kawasaki and automatically followed everyone who followed me, I have become more circumspect lately, to keep the content more relevant.
I also tend to make snap decisions, based on the bio, and the last few posts. Here are ten reasons not to follow people back...
Social news site Digg is introducing a new “social advertising platform” this week that
will allow users to vote advertisements up and down the way that Digg users currently curate news content. The approach may not be new – companies like Facebook and RazorFish have created similar ads — but the Digg community offers a lot of potential for the strategy.
For starters, Digg users are already in the business of rating content.