Posts tagged with 'digital strategy'
Gone are the days when budget can just be spent and no one will question too closely what it was spent on.
Due to a combination of hard times for businesses and consumers alike and the ability to track and measure activity far more successfully, those controlling the purse strings are rightly demanding justification for the cash you are spending.
Digital marketing should be viewed as a single marketing medium which can be split down into SEO, PPC, social media, content marketing, online advertising, conversion optimisation, email marketing and so on.
Therefore, there should be a single all-encompassing strategy which pulls together the best ways to use each of those mediums to bring additional revenue into a business.
NBC chief Jeff Zucker has made it clear that he doesn't want to share major sporting events on the web in real time, because of the dollars that will be lost from broadcast television advertising.
But that doesn't mean the network isn't interested in seeing where its digital dimes could be going. This year for the Vancouver Winter Games, NBC plans to track consumer consumption across channels.