American Express is offering its customers the chance to earn money off a selection of goods by tweeting special offer hashtags from retailers.
Amex cardholders in the US can connect their account to their Twitter profile, and a coupon will be 'loaded' onto the card if they compose a tweet including one of the hashtags.
When the customer redeems an offer, the discount will be applied within their next card statement.
Retailers including Best Buy, McDonald’s, Whole Foods Market and H&M have already signed up to the programme, which is built around American Express' Smart Offer APIs.
Marketers know that smart phones and tablets are increasingly part of the "path to purchase" for many consumers, but how big a role did they play in purchasing decisions this past holiday season?
According to Google, a big one.
Everybody loves a deal, even if selling them is a tougher business than it might seem.
But if you're the world's largest digital purveyor of deals, how do you fend off competition and reach more consumers? If you're Groupon, you turn to the physical world.
There are a lot of skeptics when it comes to whether merchants should use group buying sites like Groupon.
For good reason too: there are enough horror stories to demonstrate that heavy discounting and lots of customers can be a really, really bad combination.
But the viability of group buying sites themselves is increasingly called into question. Groupon, the 800 pound gorilla of the space, went public last year, giving everyone a glimpse into is finances. Finances which showed lots of revenue but heavy losses.
Businesses may be tiring of services like Groupon, and overaggressive retailers may have bargained themselves into a less profitable holiday shopping season, but one thing is for sure: consumers love discounts.
Who can blame them? The global economy nearly collapsed in 2008, and it's been tough since then. Companies eager to separate consumers from their hard-earned dollars have often had little choice but to lure customers in with prices too hard to pass up.
Quick: what are some of the best way to acquire loyal customers? If you
look around online, you might draw the conclusion that providing
discounts makes the list.
Billions upon billions of dollars worth of coupons are distributed by
brands each year, and increasingly couponing is moving to the web, where
bargain-loving consumers have more power than ever to seek out the very
best deals available.
Ritesh Patel is renowned as a marketer specializing in pharma. But today, we ask him about the lessons in digital marketing an up-market Indian restaurant.
Nordstrom is used to being the retailer where shopping sprees happen. But sometimes it’s more fun to go on one of your own.
Yesterday, the high-end retailer announced that it is acquiring flash
sale site HauteLook for $180m in stock, with an additional $90m in stock
subject to a three-year earn-out.
The deal marks one of the largest
acquisitions yet in one of the internet's hottest markets: flash sale
websites which offer consumers deep discounts on products ranging from
handbags and dresses to houseware and furniture.