This session will be a feast of everything new. We'll touch on future TV, digital out of home, and the multiscreen experience. Anything you want to talk about, we will! Come join us to discuss the future of marketing and how it'll affect what you do and when you do it.
Update - unfortunately we suffered Google+ connectivity issues during this session, and were forced to cut the hangout short-we've posted the first part of the session here, and will post a follow up post with more detail soon.
Just over a third of businesses (34%) are unable to calculate the revenue earned from email marketing, according to a new survey from the DMA.
Only 60% of respondents said that they could calculate the revenue return, despite the fact that a vast majority of businesses (89%) said email marketing was either ‘very important’ or ‘important’.
This tallies with data from the new Econsultancy/ResponsysMarketing Budgets 2013 Report, which found that only 52% of businesses rate their ability to measure ROI from email marketing as ‘good’.
According to the DMA’s report, of those who can calculate the ROI one-fifth (20%) accrue more than £51 for every pound spent, while almost a half (49%) of respondents said they achieve an ROI of between £1 and £10 for every £1 spent.
For those of you who didn't read this headline in February, an irate father charged into a Target store demanding they stop targeting his teenage daughter with emails full of baby products because she wasn't pregnant. It turns out Target was right, and the father was wrong. She was pregnant and her shift in product purchase at Target made the marketers behind the brand know of her news before any of the world may have known.
Jason Scoggins of Freshpair stressed that targeting has to go through a "creep" filter and in the case of the Target example, they went too far.
Chris Anderson from Wired opened the DMA conference in Las Vegas focusing on a subject on everyone's mind this year: big data. For Anderson, big data isn't just little data, bigger. It's a major shift of mind set that he predicts will be a necessary core competency for businesses and the work force alike.
We've come from a world as marketers where there is a right and wrong. A single hypothesis that we test or a good model that we want to scale. But big data isn't about that. We have to think like Google.
I am registered as a speaker for the DMA conference starting today and I’m very much looking forward to what looks like an exciting conference with a great lineup of speakers and sessions.
What I have been less impressed with is the show sponsors’ approach to marketing. For instance, one day last week I received 22 pieces of direct mail from sponsors of the event (and 5-10 most other days).
It seems all anyone's talking about in terms of online policy these days is Facebook's privacy kerfluffle. Which is kind of a big deal, but small potatoes, really, when compared to the really big, burning, important issue of the day: net neutrality.
This critical issue may not be at the forefront of news, opinion columns and debate in the media, but the fact that digital marketers and e-commerce providers are ignoring it is as baffling as it is inexcusable. The major broadband providers: Comcast, Verizon, AT&T and Time Warner want to tax content providers. They want to determine what sites their subscribers can access, and how quickly - giving priority, of course, to their own products and services.