If you were to ask digital marketers how effective their marketing budget is at delivering results, they’d probably share some great statistics about metrics, return on investment and customer engagement.
The fact is that while few will admit it, not many companies are getting maximum return on investment for their digital marketing efforts.
This month, The Times released their annual International Fast Track 100 list, which calculates the fastest-growing UK companies in term of international sales over the last two years (where we were very pleased to see Lingo24 place at number 81).
But are these top exporting companies holding themselves back by not going multilingual?
With shopping on the high street often a nightmare of crowded stores, overfilled car parks and pricey petrol, the online equivalent is more appealing than ever for UK consumers. But etailers need to be careful as small details like delivery costs are still slowing the progress of uptake.
Back in 2008, a survey conducted by PayPal and comScore indicated that 43% of shoppers abandon their shopping carts because of unexpectedly high delivery charges. Meanwhile, 61% of online shoppers, according to Forrester Research, prefer to shop with retailers that offer free delivery.
Three years on and you can bet these stats will be even higher.
Improving your site search and navigation can have a dramatic impact on
sales. Not being able to find the product you want is one of the top -
and sometimes overlooked - barriers to conversion.
In this article I've
attempted to summarise what I see as the most important steps to
improving the customer experience. While some require specific
technology, many of these ideas can be implemented on any website.
In reality there are plenty of critical features about site search from the position of the search box itself to the way you guide the users actions from the search results page itself.
These five critical areas of site search ought to give you food for thought and, if implemented successfully, make a considerable difference to how your site search pages perform.
Foreign language consumer groups within domestic
markets represent a massive untapped market, and one that doesn’t require
e-commerce businesses to alter their shipping, payment or logistics set-up at all...
It’s well-established that if you want to sell to people overseas then you need to communicate in their language, but what about the consumer groups in majority English-speaking countries whose first language is other than English?
Every part of the mobile supply chain is getting in on the mobile payments act. This is being driven not by technology, but by a shift in consumer behaviour.
With the increasingly homogenous offer of online retailers, it is generally agreed that high levels of customer service are more vital than ever.
With this in mind, I'm constantly astounded by the shockingly poor levels of service British consumers are exposed to.
When I was a boy, I thought like a boy. It's true. When I first managed people in e-commerce, I didn't really know what good management was.
I had some good and bad experiences with my own managers but had never stopped to think what my team thought of my leadership style. Ironically it took the worst Director I've ever worked for to show me how to improve my management skills.
This blog offers nine techniques that, from personal experience, I know to be effective in managing and motivating a team. Management is about people, pure and simple. Forget the numbers; if you can't lead, motivate, support and inspire, those targets are history. Please take a read and then share your thoughts.
Martin Newman is the author of Econsultancy's Internationalisation of E-commerce Best Practice Guide published this week.
Here, he introduces the report, with tips and recommendations for those retailers wishing to sell online in other countries.